Social influence - 1 Flashcards

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1
Q

Types of conformity

A

Compliance, identification, internalisation

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2
Q

Compliance

A

Publicly conforming but privately disagreeing.
To avoid social disapproval or to gain social approval.

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3
Q

Identification

A

Both privately and publically conforming but only when with the group.

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4
Q

Internalisation

A

Genuinely conforming internally and externally.

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5
Q

Explanations for Conformity

A

Normative social influence
informational social influence

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6
Q

Normative social influence

A

The desire to be liked and accepted by the group.

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7
Q

Informational social influence

A

The desire to be right and avoid wrong.

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8
Q

Variables Affecting Conformity

A

Group size, unanimity, task difficulty
(Asch lines)

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9
Q

Group size

A

Conformity increases as the size of the majority group increases, but only up to a certain point.

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10
Q

Unanimity

A

If there is one dissenter, conformity decreases significantly.

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11
Q

Task difficulty

A

Conformity increases when the task is difficult or ambiguous.

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