Social Influence

Question 1

Consistency

Answer 1

The minority must remain firm and unchanging in their message to be influential

Question 2

Commitment

Answer 2

Demonstrating dedication to a cause sometimes through personal sacrifice, increases influence

Question 3

Deeper processing

Answer 3

The cognitive engagement and critical thinking teat an individual applies non evaluating a message, belief, or behaviour. This occurs when people actively consider the arguments presented, analyse the implications, and question their own viewpoints rather than accepting information passively.

Question 4

Flexibility

Answer 4

The minority should be willing to compromise and adapt rather than appearing rigid

Question 5

Snowball effect

Answer 5

The process where a small minority gradually gains more support until it becomes the majority

Question 6

Confusion

Answer 6

A deep internal change in beliefs, caused by minority influence ( often permanent )

Question 7

Internalization

Answer 7

When people genuinely accept the minority view as their own.

Question 8

Augmentation principle

Answer 8

When a minority makes sacrifices their influence becomes more powerful

Question 9

Social cryptomnesia

Answer 9

When people adopt a new social norm, but forget the original source of the change