social influence Flashcards

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1
Q

3 types of conformity

A

internalisation
identification
compliance

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2
Q

what is identification

A

changes behaviour to be apart of a group

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3
Q

what is internalisation

A

acceptance of private and public beliefs of group norms

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4
Q

what is compliance

A

goes along with public beliefs but doesn’t change private changes

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5
Q

2 explanations of conformity

A

informational and normative social influence

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6
Q

informational social influence

A

conforms to be right

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7
Q

normative social influence

A

conformed or to be liked or accepted

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8
Q

Asch research- his procedure

A

123 men judged line lengths, confederates deliberately gave wrong answers

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9
Q

Asch’s findings towards his research

A

naïve participants conformed on 36.85%, 25% never conformed

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10
Q

3 different variations found in Asch’s research

A

group size- varied from 2 to 16
unanimity- Asch placed a dissenter, conformity decreased
task difficulty- conformity raised when tasks were difficult

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11
Q

strength of Asch’s research

A

artificial stimuli and task- participants knew that this was a study so played along

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12
Q

weakness towards Asch’s research

A

limited application- Asch’s study only conducted on male participants

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13
Q

Zimbardo’s Stanford prison experiment- procedure

A
  • mock prison with 21 student volunteered, randomly assigned to guards and prisoners
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14
Q

findings within Zimbardo’s experiment relating to social roles

A

guards came brutal, prisoners came depressed, but also demanded a rebellion
study stopped after 6 days

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15
Q

strength of Zimbardo’s research

A

there was control, the random assignments increased internal validity

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16
Q

weakness of Zimbardo’s research

A

lack of realism, participants only acted the way they did based off of media stereotypes

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17
Q

obedience- Milgram’s research procedure

A
  • American me
  • fake electric shocks were given to the ‘learner’ in response to prods from the ‘experiementer’
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18
Q

Milgram’s findings of the shock experiment

A
  • 65% gave the highest shocks of 450v
  • 100% gave shocks up to 350v
  • many showed signs of anxiety
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19
Q

strength of Milgram’s shock experiment

A

research support
- French tv shows found that 80% gave maximum shocks, there is similar behaviour to Milgram’s study

20
Q

weakness of Milgram’s shock Experiment

A

there is low internal validity, participants found that the shocks were fake so ‘play acting’

21
Q

sit variable- what is proximity

A

physical distance between individuals and knowing the consequence of their actions

22
Q

research within proximity in obedience

A

psychological distance effects obedience
30% of people will not obey due to touch proximaty

23
Q

sit variable- what is location

A

a person is more likely to obey in a location that are perceived to be legitimate, i.e. universities etc.

24
Q

research within location in obedience

A

Milgram’s yale study, obedience, 47% in rundown office, university = authority

25
Q

sit variable- what is uniform

A

people tend to obey by being instructed by someone in uniform as it shows that they have the power and the authority, i.e. a police officer

26
Q

research within uniform in obedience

A

obedience went to 20% when experimenter was a member of the public.
uniform shows legitimate authority

27
Q

what’s the difference between agentic state and autonomous state

A

agentic state = acting as an agent for another person
autonomous state= free to act according to conscious

28
Q

difference between legitimacy of authority and destructive authority

A

legitimacy of authority is created by the hierarchy of nature in society
destructive authority are problems that arise when used destructively

29
Q

what did Adorno et al do within obedience

A

he described the authoritarian personality as an extreme respect for authority

30
Q

what are the origins of authoritarian personality

A

harsh parenting that creates hostility that cannot be expressed

31
Q

Adorno et al procedure

A

used a F-scale to study unconscious attitudes towards other ethic groups

32
Q

Adorno et al findings

A

AP is identified in strong people, people have fixed cognitive styles and can hold stereotypes

33
Q

weakness within Adorno’s research

A

limited explanations as he can’t explain obedience across a whole culture.

34
Q

what is consistency in minority influence

A

minority members share the same belief and retain them over time

35
Q

what is commitment in minority influence

A

attracts attention and reinforces messages

36
Q

what is flexibility in minority influence

A

its more convincing if they accept the same things

37
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A
38
Q
A
39
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40
Q
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41
Q
A
42
Q
A
43
Q

resistance of conformity

A

conformity is reduced by the presence of dissenters from a group

44
Q

resistance in obedience

A

obedience decreases on the presence of disobedient peers who acts as a model to follow

45
Q

what is locus of control

A

its the sense of what directs events in our life

46
Q

resistance in social influence

A

internals can resist social influence, be more confident and need less for approval

47
Q

lessons from minority influence

A

its a powerful force of innovation and social change