social influence Flashcards
3 types of conformity
internalisation
identification
compliance
what is identification
changes behaviour to be apart of a group
what is internalisation
acceptance of private and public beliefs of group norms
what is compliance
goes along with public beliefs but doesn’t change private changes
2 explanations of conformity
informational and normative social influence
informational social influence
conforms to be right
normative social influence
conformed or to be liked or accepted
Asch research- his procedure
123 men judged line lengths, confederates deliberately gave wrong answers
Asch’s findings towards his research
naïve participants conformed on 36.85%, 25% never conformed
3 different variations found in Asch’s research
group size- varied from 2 to 16
unanimity- Asch placed a dissenter, conformity decreased
task difficulty- conformity raised when tasks were difficult
strength of Asch’s research
artificial stimuli and task- participants knew that this was a study so played along
weakness towards Asch’s research
limited application- Asch’s study only conducted on male participants
Zimbardo’s Stanford prison experiment- procedure
- mock prison with 21 student volunteered, randomly assigned to guards and prisoners
findings within Zimbardo’s experiment relating to social roles
guards came brutal, prisoners came depressed, but also demanded a rebellion
study stopped after 6 days
strength of Zimbardo’s research
there was control, the random assignments increased internal validity
weakness of Zimbardo’s research
lack of realism, participants only acted the way they did based off of media stereotypes
obedience- Milgram’s research procedure
- American me
- fake electric shocks were given to the ‘learner’ in response to prods from the ‘experiementer’
Milgram’s findings of the shock experiment
- 65% gave the highest shocks of 450v
- 100% gave shocks up to 350v
- many showed signs of anxiety