social influence Flashcards

1
Q

3 types of conformity

A

internalisation
identification
compliance

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2
Q

what is identification

A

changes behaviour to be apart of a group

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3
Q

what is internalisation

A

acceptance of private and public beliefs of group norms

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4
Q

what is compliance

A

goes along with public beliefs but doesn’t change private changes

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5
Q

2 explanations of conformity

A

informational and normative social influence

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6
Q

informational social influence

A

conforms to be right

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7
Q

normative social influence

A

conformed or to be liked or accepted

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8
Q

Asch research- his procedure

A

123 men judged line lengths, confederates deliberately gave wrong answers

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9
Q

Asch’s findings towards his research

A

naïve participants conformed on 36.85%, 25% never conformed

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10
Q

3 different variations found in Asch’s research

A

group size- varied from 2 to 16
unanimity- Asch placed a dissenter, conformity decreased
task difficulty- conformity raised when tasks were difficult

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11
Q

strength of Asch’s research

A

artificial stimuli and task- participants knew that this was a study so played along

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12
Q

weakness towards Asch’s research

A

limited application- Asch’s study only conducted on male participants

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13
Q

Zimbardo’s Stanford prison experiment- procedure

A
  • mock prison with 21 student volunteered, randomly assigned to guards and prisoners
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14
Q

findings within Zimbardo’s experiment relating to social roles

A

guards came brutal, prisoners came depressed, but also demanded a rebellion
study stopped after 6 days

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15
Q

strength of Zimbardo’s research

A

there was control, the random assignments increased internal validity

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16
Q

weakness of Zimbardo’s research

A

lack of realism, participants only acted the way they did based off of media stereotypes

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17
Q

obedience- Milgram’s research procedure

A
  • American me
  • fake electric shocks were given to the ‘learner’ in response to prods from the ‘experiementer’
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18
Q

Milgram’s findings of the shock experiment

A
  • 65% gave the highest shocks of 450v
  • 100% gave shocks up to 350v
  • many showed signs of anxiety
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19
Q

strength of Milgram’s shock experiment

A

research support
- French tv shows found that 80% gave maximum shocks, there is similar behaviour to Milgram’s study

20
Q

weakness of Milgram’s shock Experiment

A

there is low internal validity, participants found that the shocks were fake so ‘play acting’

21
Q

sit variable- what is proximity

A

physical distance between individuals and knowing the consequence of their actions

22
Q

research within proximity in obedience

A

psychological distance effects obedience
30% of people will not obey due to touch proximaty

23
Q

sit variable- what is location

A

a person is more likely to obey in a location that are perceived to be legitimate, i.e. universities etc.

24
Q

research within location in obedience

A

Milgram’s yale study, obedience, 47% in rundown office, university = authority

25
sit variable- what is uniform
people tend to obey by being instructed by someone in uniform as it shows that they have the power and the authority, i.e. a police officer
26
research within uniform in obedience
obedience went to 20% when experimenter was a member of the public. uniform shows legitimate authority
27
what's the difference between agentic state and autonomous state
agentic state = acting as an agent for another person autonomous state= free to act according to conscious
28
difference between legitimacy of authority and destructive authority
legitimacy of authority is created by the hierarchy of nature in society destructive authority are problems that arise when used destructively
29
what did Adorno et al do within obedience
he described the authoritarian personality as an extreme respect for authority
30
what are the origins of authoritarian personality
harsh parenting that creates hostility that cannot be expressed
31
Adorno et al procedure
used a F-scale to study unconscious attitudes towards other ethic groups
32
Adorno et al findings
AP is identified in strong people, people have fixed cognitive styles and can hold stereotypes
33
weakness within Adorno's research
limited explanations as he can't explain obedience across a whole culture.
34
what is consistency in minority influence
minority members share the same belief and retain them over time
35
what is commitment in minority influence
attracts attention and reinforces messages
36
what is flexibility in minority influence
its more convincing if they accept the same things
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resistance of conformity
conformity is reduced by the presence of dissenters from a group
44
resistance in obedience
obedience decreases on the presence of disobedient peers who acts as a model to follow
45
what is locus of control
its the sense of what directs events in our life
46
resistance in social influence
internals can resist social influence, be more confident and need less for approval
47
lessons from minority influence
its a powerful force of innovation and social change