Social Influence

Question 1

Conformity can be defined as..

Answer 1

the tendency of individuals to adjust their behaviours, attitudes or beliefs to align with a particular group. This adjustment be due to real or imagined pressure and can be motivated by a desire to fit in (normative social influence) or to be correct (informational social influence)

Question 2

What are the 3 types of conformity from highest to lowest?

Answer 2

• Internalisation
• Identification
• Compliance

Question 3

Internalisation is..

Answer 3

a deep, genuine change in beliefs that persists both privately and publicly. This is the strongest type of conformity and often occurs as a result of informational social influence

Question 4

Identification can be defined as..

Answer 4

a temporary/short term change to conform with a group’s expectations or values, that only occur in the presence of a group.

Question 5

Compliance is. ..

Answer 5

when an individual conforms to others’ ideas, beliefs and actions to gain approval or avoid disappointment. This is a superficial and temporary change in behaviour occurring as a result of normative social influence. The individual may publicly agree but privately disagree, thus it is the weakest level of conformity