Social influence Flashcards

1
Q

Outline Asch’s Baseline procedure
-when

A

-1951
-123 male American ppts,
-‘vision test’ incl two cards one vertical line (standard line) and three comparison lines of different lengths (A,B&C)
-call out which of the three lines was the same as the standard line ANSWER WAS ALWAYS OBVIOUS
-7 ppl per group, all except one were confederates , genuine ppts called out 2nd to last
-confederates gave unanimous wrong answers on 12/18 trials (12= critical trials)

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2
Q

Asch’s baseline procedure results

A

naive ppts gave wrong answer on 36.8% of trials, 25% didnt conform on any trials and 75% conformed at least once

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3
Q

Evaluate Asch’s research into conformity A03 essay plan

A

(-)Limited sample
(-)Artificial task and situation
(+)High control
(-)Ethical issues

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4
Q

Evaluate Asch’s research into conformity
(-)Limited sample

A

(-)Limited sample - low pop validity -male American students - criticised as being gender biased and not representative of female behaviour in situations of conformity. Other researchers suggested that women may be more conformist because they are concerned about social relationships and being accepted (Neto, 1995). Results generalise low external validity

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5
Q

Evaluate Asch’s research into conformity
(-)Artificial task and situation

A

Low ecological validity - knew they were in a study and may have gone along with what was expected (demand characteristics). Task of identifying lines was relatively trivial no reason not to conform. Task of making judgements about length of line with strangers does not reflect real life conformity.
Difficult to generalise to real life situations of conformity such as when it is with people we know or where the consequences of conformity might be important.

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6
Q

Evaluate Asch’s research into conformity
(+)High control

A

Used experimental method - high control over extraneous variables and can establish cause and effect. When using lab experiment the researcher can be more confident that it is the IV (confederates answers) that is causing the DV (ptps answers).
Can be confident that the results about conformity are not being affected by confounding variables and therefore have high internal validity.

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7
Q

Evaluate Asch’s research into conformity
(-)Ethical issues

incl counter

A

Asch deceived ptps as they were not aware that others were confederates ad could not have given fully informed consent. Limitation as it goes against the current BPS guidelines for conducting psychological research.
However some psychologists argue that this is necessary because if ptps knew the true they may have shown DC’s and therefore deception helps to increase the internal validity of the findings about conformity

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8
Q

Why did Asch extend his baseline study?

A

To investigate the variables that might lead to an increase or decrease in conformity. Such as group size, unanimity and task difficulty.

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9
Q

Asch - group size findings and what they suggest
(his original group size was 6 confederates and 1 real ptp= 36.8% conformity on critical trials)

A

Variation 1) 1 confederate 1 real = 4%
variation 2) 3 confederates 1 real = 31.8%

-> As group size increases (growing pressure to conform due to NSI), then levels of conformity also increase. Also suggests there is no need for a majority of more than three confederates as conformity levels are nearly as high as when 6 confederates are used.

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10
Q

Asch - unanimity finding and what they suggests
(original study was a unanimous majority: confederates gave the wrong answers on 12 out of 18 trials)

A

Variation 1)non-unanimous majority: 1 confederate always gave the correct answer = 5.5%
Variation 2) Non-unanimous majority: 1 confederate always gave a different wrong answer to the majority = 9%

->Suggests that breaking the groups unanimity is a major factor in reducing conformity as when the participant is given the support of a confederate and unanimity is disturbed, conformity levels drop significantly.

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11
Q

Asch - Task difficulty results and what they suggest
(original was a simple line task: in his variation he made the line task more difficult)

A

When the line task became more difficult, there was an increase in conformity (ISI). Suggest that ISI plays a role when the task become harder. This is because, the situation is more ambiguous, so we are more likely to look to other for guidance on what the correct answer is.

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12
Q

Evaluation of factors affecting conformity
Three are the same as his original baseline study and the other is slightly different. Use the same essay plan

A

(+)High control: experimental method, extraneous variables, establish cause and effect. Can be certain the IV (group size/task difficulty/unanimity) causes the DV (ptps answers). Can be confident that results about variables affecting conformity are not being affected by confounding variables and therefore have high internal validity. Therefore, this strengthens the validity of claim that group size/ task difficulty/ unanimity does affect conformity.
(-)Artificial task and situation
(-)Limited sample
(-)Ethical issues

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13
Q

What is another strength of Asch’s research into the factors affecting conformity?

A

(+)Research support - task difficulty
Todd Lucas et al (2006) asked ptps to solve ‘easy’ and ‘hard’ maths problems. Ptps were given answers from three other students (confederates). The ptps conformed more often (i.e. agreed with wrong answer) when the problems were harder. This shows the claim that task difficulty affects conformity has validity.

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14
Q

Three types of conformity
-who
-what

A

-Herbert Kelman
1)Internalisation: when a person genuinely accepts the group norm. Results in both public and private change of opinions/behaviours. Likely to be permanent as the attitudes have been internalised. the change persists in the absence of group members.

2)Identification: Conform to behaviours of group as there is something about that group that they value. They identify and want to be a part of it. They publicly change their opinions/behaviour to be accepted by the group, even if they don’t privately agree with it. May not be maintained when they leave the group.

3)Compliance: change opinions to fit in with the group. Doo not privately change their personal opinions. Does not result in a permanent change. The opinion/behaviour will stop as soon as the group pressure stops.

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15
Q

Outline Informational social influence (ISI) and normative social influence (NSI)

A

ISI is motivated by the need to be right. Often in ambiguous situations. Results in internalisation because it is likely to lead to a change in our personal opinions - we believe in what others do or say and there is a change in both our public and private attitudes and behaviours.

NSI is motivated by the need to be accepted. We are inclined to conform to the group to gain acceptance. This occurs when we think the group can reward us (accept us) or punish us (reject us). This may result in compliance because we change our opinions publically in order to be accepted or liked but privately we do not change.

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16
Q

Evaluate the types and explanations of conformity (essay plan A03)

A

(+)Research support for NSI from Asch
(+)Research support for ISI from Lucas et al
(-)Unclear weather ISI or NSI is at work in studies
(-)Individual differences in NSI

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17
Q

Evaluate the types and explanations of conformity
(+)Research support for NSI from Asch

A

For example, when Asch (1951) some said they conformed because they felt self-conscious giving the correct answer and were afraid of disproval. When ptps wrote their answers down conformity decreased from 36.8% to 12.5%. Strength as it suggests giving answers privately meant there was no pressure from the group to conform in order to be accepted. Suggests at least some conformity is due to the desire to not be rejected from the group for disagreeing with them. Therefore the theory that individuals conform publicly even when they do not agree privately has some validity.

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18
Q

Evaluate the types and explanations of conformity
(+)Research support for ISI from Lucas et al

A

For example, they found ptps conformed more often to incorrect answers when the maths problems were difficult. This is because the situation became ambiguous (unclear). The ptps did not want to be wrong so relied on the answers they were given. Strength of ISI/internalisation because it shows that people are more likely to conform on a public and private level in unclear situations and therefore strengthens the claim that internalisation is a type of conformity.

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19
Q

Evaluate the types and explanations of conformity
(-)Unclear weather ISI or NSI is at work in studies

A

Limitation of ISI and NSI is that it is unclear which one is the reason for conformity in studies. For example, Asch found that conformity reduced when there is one other dissenting ptp. The dissenter may reduce the power of NSI (because they provide social support) or they may reduce the power of ISI (because they provide an alternative source of social information). Both of these interpretations are possible. Limitation as it is hard to separate ISI and NSI as both processes may operate together in most real-world conformity situations and therefore, this may limit the validity of compliance and internalisation as types of conformity in real-life.

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20
Q

Evaluate the types and explanations of conformity
(-)Individual differences in NSI

A

NSI does not predict conformity in every case. For example, some people are greatly concerned with being liked by others - nAffiliators. They have a strong need for ‘affiliation’. McGhee and Teevan (1967) found that students who were nAffiliators were more likely to conform. Limitation as it shows that NSI underlies conformity for some people more than it does for others. There are individual differences in conformity that cannot be fully explained by one general theory of situational pressures. This limits the validity of NSI as an explanation of conformity for all individuals.

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21
Q

Define social roles

A

These are roles people play as part of various social groups e.g. parent, teacher, nurse etc. These roles are accompanied by expectations of what is appropriate e.g. a nurse would be expected to be caring.

-Social roles with strong expectations of how we should act may change our behaviour. We identify with the role and act in a particular way because we think it is appropriate for the role we have.

-They are like internal mental scripts which allow us to behave appropriately in different settings

-Involves identification because there is both private and public acceptance of the behaviour and attitudes exhibited. Not permanent because we adopt different social roles for different situations

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22
Q

Define de-individuation

A

social roles with strong expectations are often those that require people to wear uniform. In this case, de-individuation may also play a role; this is a state in which individuals have lower self-awareness and a weaker sense of personal responsibility for their actions. This can result from the relative anonymity of wearing a uniform. This can make rates of conformity much higher.

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23
Q

Conformity to social roles - the Stanford prison A01

A

-Mock prison in basement of psychology department
-Observation (participant, overt, controlled)
-Male volunteers psychologically and physically screened and 21 most stable were randomly assigned to roles of prisoners or guards
-Encouraged to conform to social roles both through uniforms and instructions about behaviour
-prisoners were arrested outside their homes
-Zimbardo took on the role of superintendent
-Prisoners were given a loose smock to wear and a cap. They were always identified by numbers (never by name)
-Guards had wooden clubs, handcuffs and mirror shades

24
Q

Stanford prison experiment - results

A

-Guards became increasingly abusive and harassed the prisoners constantly e.g. conducting frequent headcounts, sometimes even at night
-the prisoners became subdued, depressed and anxious
-One prisoner went on hunger strike. the guards tried to force feed him then punished him by putting him in ‘the hole’
-Participants appeared at times to forget that this was just a study and that they were acting
-Zimbardo ended the study after 6 days rather than the intended 14

25
Conclusion of Stanford prison experiment
-Social roles appear to have a strong influence over individuals behaviour. The guards became brutal and the prisoners became submissive -Roles were easily taken on by all participants. Even volunteers who came to perform specific functions (such as the 'prison chaplain') found themselves behaving as if they were in a real prison rather than a psychological study
26
Evaluate Zimbardo's research into social roles (+)High control
(+)High control - over key variables such as selection of ptps. For example, emotionally stable individuals were chosen and randomly assigned to the role of prisoner or guard. This is one way that researchers controlled individual personality differences as an explanation of the findings. Strength as we can be confident that the findings are not being affected by confounding variables and that it is caused to the roles they were allocated to. This increases the internal validity and increases confidence in the conclusions about social roles.
27
Evaluate Zimbardo's research into conformity (-)low ecological validity
Many aspects of Zimardo's prison that doesn't reflect real-life such as the maximum anticipated prison sentence being two weeks, lack of racism/abuse, threats of violence and ultimately the ptps could have asked to leave the study if they had wanted to. Banuazizi et al (1975) argued that ptps were merely play acting rather than conforming to role. Ptps performances were based heavily on stereotypes of how prisoners and guards are supposed to behave e.g. one of the guards claimed he based his role on a film character. Limitation as it may be difficult to generalise these finding to real-life.
28
Evaluate Zimardo's research on social roles (+)Counter-argument to low ecological validity: participants did behave as if the prison was real to them SPE= stanford prison experiment
McDermott (2019) argued that participants did behave as if the prison was real to them. For example, 90% of prisoners private conversations (which were monitored) were about prison life. Amongst themselves, they discussed how it was impossible to leave the SPE before their 'sentences' were over. 'Prisoner 416' later explained how he believed the prison was a real one but ran by psychologists rather than the government. Strength of SPE because it suggests the study did replicate the social roles of prisoners and guards in a real prison, giving the study a high degree of internal validity.
29
Evaluate Zimbardo's research into social roles (-)Low population validity
The ptps were male American students and therefore not representative of all people as it may be the case that males or male students will behave differently in this environment (i.e. more/less likely to conform to these roles) compared to other types of people. Limitation as the results are difficult to generalise and may not explain the extent to which all people conform to social roles, for example females or people that are not students (low external validity)
30
Essay plan (A03) for Zimbardo's research on social roles
(+)High control (-)Low ecological validity (+)Counter - McDermott (-)Low population validity
31
Define obedience
carrying out the instructions of an authority figure e.g. following the orders of a police officer. It is assumed that without such an order the person wouldn't have acted in this way.
32
Obedience - Milgram AO1
-40 volunteers (American men) -Told they were taking part in a study in the role of punishment on learning (real aim was to test obedience to authority) -Lab at Yale -Ptps were allocated role of 'teacher' and were told 'learners' (confederates) had to memorise word pairs. The allocation of roles was always fixed to ensure the real ptp was always the teacher. -teacher tested learner by giving them the first word of the word pair -teacher was told to administer an electric shock each time the learner got it wrong. The shocks started at a low voltage but this was increased for each wrong answer to a max of 450v - enough to kill -The shocks were not real but ptps did not know this and believed that they were real -the experimenter was dressed in a white lab coat and overseeing the ptp in the same room (also a confederate) -When the teacher became hesitant about administering the electric shocks, the experimenter would encourage him to continue by giving a series of prods such as 'please continue' and 'you have no other choice, you must go on'
33
Milgram - obedience results
-All ptps administered shocks of at least 300v despite some of them being extremely anxious whilst doing so. -65% of ptp obeyed instructions to administer the full 450v -Ptps showed signs of extreme tension including sweating, trembling and digging their nails into their hands. -Three ptps had 'full-blown uncontrollable seizures' -Suggests that under certain circumstances ptps will obey an authority figure, even when they feel uncomfortable doing so
34
Evaluation of Milgram's study into obedience essay plan
(+)High control (-)Low ecological validity (-)Low population validity (-)Historical bias
35
Evaluation of Milgram's study into obedience (+)High control
uses the experimental method so has high control over EV's (e.g. the instructions given to ptps and the appearance of the experimenter) and can establish cause and effect. When using experimental method, researcher can be more confident that it is the IV (presence of researcher and the verbal prods he gave) that causes the DV (the number of ptps that gave the learner an electric shock of 450v). Strengths because we can be confident that results about obedience are not being affected by confounding variables and are therefore internally valid
36
Evaluation of Milgram's study into obedience (-)Low ecological validity
Experiment was conducted in an unfamiliar controlled environment and the task was artificial because it involved giving strangers electric shocks which is not a normal everyday task. Limitation as the results may be difficult to generalise to real life situations of obedience such as following orders from your boss at work. (low external validity). However, it could be argued that the ptps did react to the situation as if it was real. For example, many of them showed signs of stress such as sweating and trembling and therefore it could be argued that the study has ecological validity to an extent.
37
Evaluation of Milgram's study into obedience (-)Low population validity
Ptps in Milgram's study were all American males and therefore were not representative of all people. For example, it could be argued that Americans or males are more/less obedient compared to other people. Limitation because the results about obedience may not be generalisable to the behaviour of others for example females or people from other countries.
38
Evaluation of Milgram's study into obedience (-)Historical bias
Milgram's study was conducted in 1963 when people may have been more obedient and conformist due to the fear created by the cold war. As it is unethical to repeat this study, it is impossible to know whether we would get the same results today. Limitation of Milgram's research because the findings of this study may not be generalisable outside of 1960's America and might not inform us of why people obey in contemporary society.
39
What is an additional evaluation point of Milgram's study (ethical evaluation)
He deceived his ptps in many ways: they didn't know they weren't giving real electric shocks or that the learner and experimenter were actually confederates or the real aim of the study or that it was fixed that they were the teacher. Participants therefore could not give informed consent. Milgram also did not protect his participants from psychological harm as they became very stressed at the thought of giving a stranger an electric shock. For example, ... Limitation because it would go against the current BPS guidelines for conducting psychological research.
40
Ethical issues with Milgram's study into obedience: counter argument
Milgram would have argued that it was necessary to deceive his ptps because if they knew the real aim of the study, this would cause them to change their behaviour and show demand characteristics (e.g. not obey) and therefore finding about obedience would not be valid as they would suggest that people are less obedient than they actually are.
41
Milgram's variation: Uniform A01 -original + results -variation + results -explanation
-original = authority figure wore a white lab coat (65% obeyed) -Variation = authority figure wore no uniform (ordinary clothes) -> 20% went to full 450v -uniforms encourage obedience as they are recognised symbols of authority. We accept that someone in uniform is entitled to expect obedience because their authority is legitimate. Someone without uniform has less right to expect our obedience.
42
Milgram's variation: Location A01 -original + results -Variation + results -explanation
-Experiment at Yale uni (65% went to full 450v) -Variation: in run down offices (47.5% went to full 450v) -The prestigious uni environment gave Milgram's study LOA -More obedient in original as they perceived that the experimenter shared this legitimacy and that obedience was expected. When the location does not have integrity this lowers peoples confidence in the authority figure as it reduces their legitimacy. However, the obedience was still quite high in the offices because the ptps perceived the 'scientific' nature of this procedure
43
Milgram's variation: proximity A01 -original + results -Variation 1 + results -variation 2 + results -Variation 3 + results
-original: teacher and learner in different rooms + teacher and authority figure in the same room (65%) -V1: Teacher and learner in the same room (40% 450v) -V2: Teacher and learner in the same room (teacher forces learners hand onto shock plate) = 30% went to 450v -V3: Teacher and authority figure in different rooms = 21% went to 450v and some even lied to the experimenter and kept giving the weakest shock level
44
Milgram's variation: proximity -explanation
-Decreased proximity allows people to psychologically distance themselves from the consequences of their actions. -For example, when the teacher and leaner were physically separated (baseline study) the teacher was less aware of the harm they were causing to the other person so they were more obedient -This may be because when the teacher is in closer proximity, they can experience the learners anguish more directly and are therefore less likely to experience the agentic state
45
Evaluation of Milgram's situational variables affecting obedience (plan)
(+)Research support (-)Population validity (+)High control (-)Low internal validity
46
Evaluation of Milgram's situational variables affecting obedience (+)Research support
Other studies have demonstrated the influence of situational variables on obedience. For example, Bickman (1974) conducted a field experiment in New York City where he had 3 confederates dressed in different outfits - a jacket and tie, a milk mans outfit and a security guards uniform. The confederates individually stood on the street and asked passer-by to perform tasks such as picking up litter or handing over a coin for the parking meter. Ptps were twice as likely to obey the confederate dressed as a security guard than in a jacket and tie. Supports the claim that uniform does have a powerful effect on obedience.
47
Evaluation of Milgram's situational variables affecting obedience (-)Population validity
All American males and therefore not representative of all people. For example, it could be that Americans or males are more/less obedient compared to other people. Limitation as the results about location affecting obedience may not be generalisable to the behaviour of others, for example females or people from other countries. (low external)
48
Evaluation of Milgram's situational variables affecting obedience (+)High control
strength of Milgrams research into factors affecting obedience is that he uses experimental method so therefore has high control over extraneous variable (e.g. the instructions given to ptps and the appearance of experimenter) and can establish cause and effect. When using this method, the experimenter can be confident that it is the IV (experimenter wearing uniform or no uniform) that causes the DV (the number of ptps that gave the learner a shock of 450v). Strength because we can be confident that results uniform affecting obedience are not affected by confounding variable and are therefore internally valid
49
Evaluation of Milgram's situational variables affecting obedience (-)Low internal validity
Ptps may have been aware the procedure was faked. Orne and Holland (1968) made this a criticism of his baseline study and argued it is even more likely in his variations because of the extra manipulation of variable. For example, when the experimenter was replaced by a 'member of the public'. Even Milgram recognised that this situation was so contrived that some ptps may have worked out the truth. Limitation because in all his studies in all his studies it is unclear weather the findings are genuinely due to the operation of obedience or because of demand characteristics.
50
What three explanations did Milgram give to explain why 65% of ptps went up to the full 450v?
1)Agentic state 2)Autonomous state 3)Binding factors - aspects of the situation that allow the person to ignore or minimise the damaging effect of their behaviour and thus reduce the moral strain they are feeling. Strategies could include shifting the responsibility to the victim or denying the damage they were doing to victims
51
Define the agentic state
-Mental state where a person does not feel responsible for their own actions -Instead they believe that they are acting for an authority figure i.e. as their agent -An agent is someone who acts for or in place of another -An agent does experience a high degree of anxiety when they realise what they are doing is wrong, but feel powerless to disobey
52
Define the autonomous state
-opposite of the agentic state -they are free to behave according to their own principles and feels a sense of responsibility for their own actions -The process of shifting responsibility of ones own actions onto someone else is called the 'agentic shift'. Milgram suggested that this occurs when a person perceives someone else as an authority figure. The AF has greater power because they hold a higher position in a social hierarchy. In most social groups, when one person is in charge, others defer to the legitimate authority of this person and shift from autonomy to agency.
53
A03 PLAN agentic state and legitimacy of authority (explanations for obedience)
(+)Research support for agentic state (-)contradictory evidence (+)LOA supported by Milgram (-)Low ecological validity
54
A03 agentic state and LOA (explanations for obedience) (+)Supporting evidence for agentic state
Supported by Hoflings research. 22 nurses were asked to administer a double dose of a drug they had never heard of to a patient (the max dose was stated on the bottle). This order was made down the phone by a doctor they had never met. 21 out of 22 nurses went to administer the drug even though this was against the rules without a doctors signature. This suggests that they were in the agentic state where they do not believe themselves to be responsible, but attribute responsibility to the authority i.e. the doctor, giving the order. Strength because it provides evidence to suggest that the agentic state is a valid explanation for obedience and that Milgram's conclusion was also valid.
55
A03 agentic state and LOA (explanations for obedience) (-)Contradictory evidence