Social influence Flashcards
Outline Asch’s Baseline procedure
-when
-1951
-123 male American ppts,
-‘vision test’ incl two cards one vertical line (standard line) and three comparison lines of different lengths (A,B&C)
-call out which of the three lines was the same as the standard line ANSWER WAS ALWAYS OBVIOUS
-7 ppl per group, all except one were confederates , genuine ppts called out 2nd to last
-confederates gave unanimous wrong answers on 12/18 trials (12= critical trials)
Asch’s baseline procedure results
naive ppts gave wrong answer on 36.8% of trials, 25% didnt conform on any trials and 75% conformed at least once
Evaluate Asch’s research into conformity A03 essay plan
(-)Limited sample
(-)Artificial task and situation
(+)High control
(-)Ethical issues
Evaluate Asch’s research into conformity
(-)Limited sample
(-)Limited sample - low pop validity -male American students - criticised as being gender biased and not representative of female behaviour in situations of conformity. Other researchers suggested that women may be more conformist because they are concerned about social relationships and being accepted (Neto, 1995). Results generalise low external validity
Evaluate Asch’s research into conformity
(-)Artificial task and situation
Low ecological validity - knew they were in a study and may have gone along with what was expected (demand characteristics). Task of identifying lines was relatively trivial no reason not to conform. Task of making judgements about length of line with strangers does not reflect real life conformity.
Difficult to generalise to real life situations of conformity such as when it is with people we know or where the consequences of conformity might be important.
Evaluate Asch’s research into conformity
(+)High control
Used experimental method - high control over extraneous variables and can establish cause and effect. When using lab experiment the researcher can be more confident that it is the IV (confederates answers) that is causing the DV (ptps answers).
Can be confident that the results about conformity are not being affected by confounding variables and therefore have high internal validity.
Evaluate Asch’s research into conformity
(-)Ethical issues
incl counter
Asch deceived ptps as they were not aware that others were confederates ad could not have given fully informed consent. Limitation as it goes against the current BPS guidelines for conducting psychological research.
However some psychologists argue that this is necessary because if ptps knew the true they may have shown DC’s and therefore deception helps to increase the internal validity of the findings about conformity
Why did Asch extend his baseline study?
To investigate the variables that might lead to an increase or decrease in conformity. Such as group size, unanimity and task difficulty.
Asch - group size findings and what they suggest
(his original group size was 6 confederates and 1 real ptp= 36.8% conformity on critical trials)
Variation 1) 1 confederate 1 real = 4%
variation 2) 3 confederates 1 real = 31.8%
-> As group size increases (growing pressure to conform due to NSI), then levels of conformity also increase. Also suggests there is no need for a majority of more than three confederates as conformity levels are nearly as high as when 6 confederates are used.
Asch - unanimity finding and what they suggests
(original study was a unanimous majority: confederates gave the wrong answers on 12 out of 18 trials)
Variation 1)non-unanimous majority: 1 confederate always gave the correct answer = 5.5%
Variation 2) Non-unanimous majority: 1 confederate always gave a different wrong answer to the majority = 9%
->Suggests that breaking the groups unanimity is a major factor in reducing conformity as when the participant is given the support of a confederate and unanimity is disturbed, conformity levels drop significantly.
Asch - Task difficulty results and what they suggest
(original was a simple line task: in his variation he made the line task more difficult)
When the line task became more difficult, there was an increase in conformity (ISI). Suggest that ISI plays a role when the task become harder. This is because, the situation is more ambiguous, so we are more likely to look to other for guidance on what the correct answer is.
Evaluation of factors affecting conformity
Three are the same as his original baseline study and the other is slightly different. Use the same essay plan
(+)High control: experimental method, extraneous variables, establish cause and effect. Can be certain the IV (group size/task difficulty/unanimity) causes the DV (ptps answers). Can be confident that results about variables affecting conformity are not being affected by confounding variables and therefore have high internal validity. Therefore, this strengthens the validity of claim that group size/ task difficulty/ unanimity does affect conformity.
(-)Artificial task and situation
(-)Limited sample
(-)Ethical issues
What is another strength of Asch’s research into the factors affecting conformity?
(+)Research support - task difficulty
Todd Lucas et al (2006) asked ptps to solve ‘easy’ and ‘hard’ maths problems. Ptps were given answers from three other students (confederates). The ptps conformed more often (i.e. agreed with wrong answer) when the problems were harder. This shows the claim that task difficulty affects conformity has validity.
Three types of conformity
-who
-what
-Herbert Kelman
1)Internalisation: when a person genuinely accepts the group norm. Results in both public and private change of opinions/behaviours. Likely to be permanent as the attitudes have been internalised. the change persists in the absence of group members.
2)Identification: Conform to behaviours of group as there is something about that group that they value. They identify and want to be a part of it. They publicly change their opinions/behaviour to be accepted by the group, even if they don’t privately agree with it. May not be maintained when they leave the group.
3)Compliance: change opinions to fit in with the group. Doo not privately change their personal opinions. Does not result in a permanent change. The opinion/behaviour will stop as soon as the group pressure stops.
Outline Informational social influence (ISI) and normative social influence (NSI)
ISI is motivated by the need to be right. Often in ambiguous situations. Results in internalisation because it is likely to lead to a change in our personal opinions - we believe in what others do or say and there is a change in both our public and private attitudes and behaviours.
NSI is motivated by the need to be accepted. We are inclined to conform to the group to gain acceptance. This occurs when we think the group can reward us (accept us) or punish us (reject us). This may result in compliance because we change our opinions publically in order to be accepted or liked but privately we do not change.
Evaluate the types and explanations of conformity (essay plan A03)
(+)Research support for NSI from Asch
(+)Research support for ISI from Lucas et al
(-)Unclear weather ISI or NSI is at work in studies
(-)Individual differences in NSI
Evaluate the types and explanations of conformity
(+)Research support for NSI from Asch
For example, when Asch (1951) some said they conformed because they felt self-conscious giving the correct answer and were afraid of disproval. When ptps wrote their answers down conformity decreased from 36.8% to 12.5%. Strength as it suggests giving answers privately meant there was no pressure from the group to conform in order to be accepted. Suggests at least some conformity is due to the desire to not be rejected from the group for disagreeing with them. Therefore the theory that individuals conform publicly even when they do not agree privately has some validity.
Evaluate the types and explanations of conformity
(+)Research support for ISI from Lucas et al
For example, they found ptps conformed more often to incorrect answers when the maths problems were difficult. This is because the situation became ambiguous (unclear). The ptps did not want to be wrong so relied on the answers they were given. Strength of ISI/internalisation because it shows that people are more likely to conform on a public and private level in unclear situations and therefore strengthens the claim that internalisation is a type of conformity.
Evaluate the types and explanations of conformity
(-)Unclear weather ISI or NSI is at work in studies
Limitation of ISI and NSI is that it is unclear which one is the reason for conformity in studies. For example, Asch found that conformity reduced when there is one other dissenting ptp. The dissenter may reduce the power of NSI (because they provide social support) or they may reduce the power of ISI (because they provide an alternative source of social information). Both of these interpretations are possible. Limitation as it is hard to separate ISI and NSI as both processes may operate together in most real-world conformity situations and therefore, this may limit the validity of compliance and internalisation as types of conformity in real-life.
Evaluate the types and explanations of conformity
(-)Individual differences in NSI
NSI does not predict conformity in every case. For example, some people are greatly concerned with being liked by others - nAffiliators. They have a strong need for ‘affiliation’. McGhee and Teevan (1967) found that students who were nAffiliators were more likely to conform. Limitation as it shows that NSI underlies conformity for some people more than it does for others. There are individual differences in conformity that cannot be fully explained by one general theory of situational pressures. This limits the validity of NSI as an explanation of conformity for all individuals.
Define social roles
These are roles people play as part of various social groups e.g. parent, teacher, nurse etc. These roles are accompanied by expectations of what is appropriate e.g. a nurse would be expected to be caring.
-Social roles with strong expectations of how we should act may change our behaviour. We identify with the role and act in a particular way because we think it is appropriate for the role we have.
-They are like internal mental scripts which allow us to behave appropriately in different settings
-Involves identification because there is both private and public acceptance of the behaviour and attitudes exhibited. Not permanent because we adopt different social roles for different situations
Define de-individuation
social roles with strong expectations are often those that require people to wear uniform. In this case, de-individuation may also play a role; this is a state in which individuals have lower self-awareness and a weaker sense of personal responsibility for their actions. This can result from the relative anonymity of wearing a uniform. This can make rates of conformity much higher.
Conformity to social roles - the Stanford prison A01
-Mock prison in basement of psychology department
-Observation (participant, overt, controlled)
-Male volunteers psychologically and physically screened and 21 most stable were randomly assigned to roles of prisoners or guards
-Encouraged to conform to social roles both through uniforms and instructions about behaviour
-prisoners were arrested outside their homes
-Zimbardo took on the role of superintendent
-Prisoners were given a loose smock to wear and a cap. They were always identified by numbers (never by name)
-Guards had wooden clubs, handcuffs and mirror shades
Stanford prison experiment - results
-Guards became increasingly abusive and harassed the prisoners constantly e.g. conducting frequent headcounts, sometimes even at night
-the prisoners became subdued, depressed and anxious
-One prisoner went on hunger strike. the guards tried to force feed him then punished him by putting him in ‘the hole’
-Participants appeared at times to forget that this was just a study and that they were acting
-Zimbardo ended the study after 6 days rather than the intended 14