Social influence

Question 1

Conformity

Answer 1

Yielding to group pressure

Question 2

Compliance

Answer 2

Publicly, but not privately altering behaviour and opinions to that of a majority group to gain approval/acceptance and avoid ridicule. This is temporary and only shown in the presence of a group.

Question 3

Internalisation

Answer 3

Public and private acceptance of majority influence, through adoption of the majority group’s belief system, truly converting behaviour and opinions to that of a group, a permanent change as they continue to think this even when not in the group.

Question 4

Identification

Answer 4

Public and private acceptance of majority influence, altering behaviour and opinions in order to gain group acceptance, as group membership is desirable. We don’t always privately agree with the majority group.

Question 5

Difference between compliance, internalisation and identification

Answer 5

Compliance is weak/temporary and only shown in the presence of a group.
Internalisation is a stronger permanent form of conformity, maintained outside of the group’s presence.
Identification is a stronger form of conformity than compliance, but still temporary - and here, you don’t always agree with the group.

Question 6

Explanations of conformity

Answer 6

Dual-process dependency model(Deutsch and Gerard,1955). Includes:
Informational Social Influence
Normative Social Influence

Question 7

Informational Social Influence

Answer 7

A cognitive process/explanation of conformity on how we agree with the opinion of the majority because we believe it is correct, and want to be correct as well, changing both private and public behaviour/views to be consistent with the majority.
ISI explains why internalisation happens.

Question 8

Where might we use informational social influence

Answer 8

A new situation, crisis situation or an ambiguous/uncertain situation, where we don’t know who’s correct, and one person/group is regarded as more of an expert.

Question 9

Cognitive process

Answer 9

To do with what you think

Question 10

Normative Social Influence

Answer 10

An explanation of conformity, suggesting we agree with the opinion of the majority, because we want to be accepted, gain social approval and be liked. The person may publicly change their behaviour/view, but will privately disagree. NSI explains why compliance happens

Question 11

When might normative social influence occur?

Answer 11

Situations with strangers
Occurs with people you know
Pronounced in stressful situations
Associated with compliance and identification