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Psychology > Social Influence > Flashcards

Social Influence Flashcards

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1
Q

3 types of conformity

A

compliance, internalisation, identification

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2
Q

compliance definition

A

a person going a long with other’s behaviour, but not believing it to be correct

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3
Q

identification definition

A

individuals adjust their behaviour and opinions to those of a group, as group membership is desirable
often temporary

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4
Q

internalisation definition

A

the individual accepts the groups view and genuinely believes it to be correct, even when away from the group

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5
Q

what are the two reasons that people conform?

A

normative social influence, informative social influence

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6
Q

normative social influence definition

A

people conform with the norms of the group for social approval - private view is not likely to change

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7
Q

informational social influence

A

looking to others for information as we believe them to be more knowledgeable- private and public opinion changes

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8
Q

what was solomon asch’s aim?

A

to see how group pressure affects group tasks with an obvious answer

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9
Q

solomon asch results

A

75% of participants conformed at least once
on average, the participants conformed to incorrect answers on 36.8% of the trials

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10
Q

asch conclusions

A

even in an unambigious situation, there is still strong group pressure to conform

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11
Q

2 pros of Asch’s study

A

-highly valid data as it was conducted in controlled conditions
-the study produced a lot of applications

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12
Q

Why does Asch’s study lack generalisability?

A

no age range, all white males

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13
Q

Why does the location of Asch’s study make it non global?

A

it was conducted in America which is an individualistic country- other collectivist areas may see different results

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14
Q

What does GUT stand for when discussing Asch’s variations of studies?

A

Group size, unanimity, task difficulty

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15
Q

What did Asch find out when varying group size?

A

the greater the group size, the more likely we are to conform
-when group size is less than 2, conformity drops to 10%

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16
Q

What did Asch find out when testing unanimity?

A

If the whole group is unanimous, then conformity increases

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17
Q

What did Asch find out when varying task difficulty?

A

the easier the task, the more likely people are to conform, and vice versa

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18
Q

What was Zimbardo interested in?

A

whether prison guards behaved brutally due to situation or personality

19
Q

results from zimbardo’s research

A

some people were just absorbed in the situation and others had sadistic personalities

20
Q

Why was random allocation of zimbardo a pro?

A

it removed bias when selecting roles

21
Q

Why was random allocation of zimbardo a con?

A

they had data on their personalities so may have accidentally skewed the data

22
Q

what is a pro of the realistic environment of the stanford prison experiment?

A

high mundane realism making it valid

23
Q

what is a con of the realistic environment of the stanford prison experiment?

A

one guard confessed to demand characteristics - cool hand luke

24
Q

what is the link to real life of the stanford prison experiment?

A

application to the Abu Ghraib prison

25
Q

what are two pros of milgrams study

A

objective experimentor, age range of 20-50 which increases generalisability

26
Q

what are two cons of milgrams study

A

only males used and no informed consent

27
Q

3 variations of milgrams study

A

proximity, location, uniform

28
Q

what was the change of proximity of milgrams study

A

absent experimenter, teacher and learner together, teacher forcing learner to electric plate. all lower

29
Q

what was the change of location of milgrams study

A

from a university research lab to a run down office building

30
Q

what was the change of uniform in milgrams study

A

the experimenter was a man in ordinary clothing rather than a lab coat

31
Q

What is the autonomous state?

A

Acting out of free will

32
Q

How would someone with the Authoritarian personality treat those in a higher position

A

They would submit to them with blind obedience

33
Q

How would someone with the Authoritarian personality treat those in a lower position

A

They would be authoritative

34
Q

What are some traits of someone with the authoritarian personality

A

They are conventional and conformist, and suspicious and hostile to others

35
Q

What causes the authoritarian personality

A

Strict upbringing. Individuals cannot express aggression to parents so offload it onto weaker targets

36
Q

What does locus of control mean?

A

The extent to which you feel you have control over impacts that affect your own life

37
Q

What are the two explanations for resistance to social influence

A

Locus of control and social support

38
Q

What is a weakness of rotters questionnaire for locus of control

A

He only used closed questions

39
Q

What is a strength of rotters questionairre?

A

He used filler questions which decreases the chance of demand characteristics

40
Q

What is some contradictory research against LOC

A

An American obedience study over 40 years showed that people became less obedient over time yet had a greater external LOC. link is challenged

41
Q

What 3 things do minority influencers need to be influential

A

Flexibility, commitment, consistency

42
Q

What is sychronic consistency?

A

Everyone has the same view

43
Q

What is diachronic consistency?

A

People have been having the same view for a long time

44
Q

What is the augmentation principle?

A

When a minority group do extreme activities, people pay more attention to their cause

Psychology (4 decks)

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