social influence Flashcards
types of conformity
identification
compliance
internalisation
identification
changes view publicly and privately
may be temporary
compliance
publicly not privately
normative social influence
explanations for conformity
people go along without really accepting their view
need for companionship
fear of rejection
informational social influence
explanation for conformity
accepts info from others a s evidence about reality
public and private
need to be accepted and feel confident
explanations for conformity
normative social influence
informational social influence
asch ao3 - uneconomical
uneconomical and time consuming
only testing one
crutchfield - panel of lights
asch ao3 - task difficulty
in another experiment - made lines more similar = ambiguous
increased conformity as more unsure
Rosander - questions on general knowledge
1/2 given incorrect answers
conformity increased with Q difficulty
Rosander
ao3 for asch
questions on general knowledge
1/2 given incorrect answers
conformity increased with Q difficulty
wittenbrink and Henley
ao3 for explanations of obedience
exposed to negative info about African Americans = later reported more negative beliefs
feln et al
ao3 of explanations of obedience
participants saw the reactions of fellow participants on screen during a debate
= large shift in participants judgements of performance
informational influence ao3 - moderated by task
some judgments are clear- non-social criteria
e.g deciding whether Bristol is most populated
bristol is the most fun
- cannot be made using objective criteria
variations of asch 3
- size of majority
- unanimity
- task difficulty
size of majority
asch variation
rate 3% with 1 stooge
3 = 33%
unanimity
asch variation
confederate before real participant gives correct answer - conformity = 5.5%
task difficulty
asch variation
conformity increase with difficulty
zimbardo ao3 real life application
led to beneficial reforms
high ecological validity
realistic setting
role playing?
soon took roles seriously - especially zimbardo
zimbardo ao3 situational hypothesis
none of participants showed this behaviour before = it was the environment
individual differences - not all guards behaved badly
zimbardo ao3 - lack of objectivity
shouldve stopped before 6v days
too involved
ethical issues - psychological harm
did sign informed consent
only deceived about arrest
milgram key experimenters commands
the experiment require that you continue
milligram findings
65% delivered max shock
asch findings
32% conformity rate
75% at least once
milgram variations 3 / situational factors in obedience
- proximity
- location
- power of uniform