social influence Flashcards
types of conformity
compliance
identification
internalisation
compliance
conform publicly but disagree privately
identification
conform both privately and publicly
internalisation
views are internalised at a deep and permanent level
informational social influence
people conform because they don’t know what to do or think so they look to others for information
leads to internalisation
normative social influence
about norms or what is normal behaviour for the group
leads to compliance
research into conformity
asch line study
variables affecting conformity
group size
task difficulty
unanimity
social role
the parts people play as members of social groups and the expectations that come with it
what was zimbardos aim
to see if people were aggressive by nature or because of their situation/environment
milgrams research aim
to see if people will obey an authority figure in extreme situations
situational variables
proximity
location
uniform
autonomous state
we feel free of other influences and take personal responsibility for our actions
agentic state
we fail to take personal responsibility because we are acting on behalf of an authority figure
agentic shift
we switch from being autonomous to being an agent, because we perceive someone else to be an authority figure entitled to expect obedience
