social influence

Question 1

what are types of conformity

Answer 1

• identification
• compliance
• internalisation

Question 2

what is identification

Answer 2

a form of influence where an individual accepts/adopts an attitude/behaviour because they want to be associated with a particular person or a group

Question 3

what is compliance

Answer 3

when an individual is exposed to the views or actions of the majority, they change their views to fit in - they automatically go along with the minority without analysing why there is a difference

• results in public compliance without private attitude change

Question 4

what is internalisation

Answer 4

when an individual is exposed to views of a group, they validate or examine their own beliefs and convince themselves that they’re wrong and that the group is right.

Question 5

what does internalisation lead to

Answer 5

• leads to both public and private acceptance of the groups beliefs - they internalise the beliefs, producing attitude change

Question 6

what is informational social influence

Answer 6

when people conform because they are uncertain about what to do in the situation so they look to others for confirmation

Question 7

what does informational social influence lead to

Answer 7

internalisation

Question 8

what is normative social influence

Answer 8

when someone conforms in order to fit in and gain approval or to avoid disapproval from other members - they must believe they are under surveillance by the group

Question 9

what does normative social influence lead to

Answer 9

compliance

Question 10

define conformity

Answer 10

yielding to group pressure / choosing to go along with the majority (majority influence)