social influence Flashcards
Conformity
a change in a persons behaviour or opinion as a result of real or imagined pressure from a person or group of people .
types of conformity
compliance , identification , internalisation
compliance
just going along with something .
behaviour is simply to fit in with the group and be accepted once away from the group behaviour and opinion is back to normal.
Identification
conforms to the behaviours of a group because there is something they value about the group.
identify with the group in public , they MAY also hold the same views privately. TEMPORARY and not MAINTAINED
Identification
a person genuinely believes and accepts a group norm .
this change is permanent
public and private acceptance of views
behaviours and beliefs are present even when away from the group.
what were the three things in Asch’s variation
group size , unanimity , task difficulty
group size in Asch’s study
the number of members within a social group.
changed the number of confederates in the experiment from 0 to 15 .
conformity increases to a certain point number of confederates increased from 0-3 so did conformity . increasing confederates after this made little difference to conformity levels .
unanimity in Asch’s study
the degree to which the group members agree with each other.
introduced a confederate who disagreed with the other . sometimes the disagree confederate would give the correct answer . other times another incorrect answer would be given .
conformity reduces if the correct answer was given conformity dropped to 5% if another incorrect answer was give , conformity dropped to 9%.
task difficulty in Asch’s study
how obvious the correct answer is.
visual perception task was made harder by making the line more similar in length .
Conformity increase .
what are the two process models
the need to be right , the need to be liked
what is informational social influence
its a cognitive process
occurs when a person is in a new situation and wants to do the right thing .
results in people publicly and privately accepting opinions and behaviours. conforming via internalisation
Asch and ISI
-when tasks were made more difficult ( by making the lines closer together ) there was an increase in conformity rates .
- this is because people thought that the others were right , and so conformed because the task was difficult .
what is normative social influence
is concerned with emotions . Humans have a desire to be accepted and a fear of rejection .
occurs when: you seek approval of strangers .
Asch and NSI
when participants were interviewed at the end of the study , a number of them said that they had agreed with the rest of the group because they wanted to fit in .
this was despite them knowing that the answer that they were giving was wrong .
What are social roles
Social roles are the parts people play as members of various social groups.These are accompanied by expectations that we and others have of what’s appropriate behaviour in each role .
what is conformity to social roles
This is called identification . a person changes their public behaviour and private beliefs but only while they are in the particular social.
people learn how to behave in certain situations by observing the social roles of other and conforming to this behaviour .
what did Zimbardo’s study show in relation to whether people are “evil”?
ordinary people will do unimaginable things given certain enviroments.
how many volunteers participated in the prison study?
24
why was there no difference between the guards and the prisoners to begin with?
randomly allocated
what are the symbols of power?
sunglasses
uniform
baton
handcuffs
whistle
how did the guards dehumanise the prisoners?
called by numbers not names
tights on their heads
chain on foot
why was the prison study different from Milgram’s in term of experimental input.
Zimbardo had a dual role
he played the superintendent and researcher
how many days did it take for the guards to get the prisoners to do the sexual acts
4 days
how many days did it take for the study to be stopped and why ?
6 days , thing got sexual
what did the Stanford prison study investigate
conformity to social roles
what is obediences
when an individual follows a direct order from a person who is usually a figure of authority
what is destructive obediences
when an individual obeys an order to do something immoral which causes the individual carry out the order distress and regret.