Social Influence Flashcards
Conformity
Behaviour of an individual or group is influenced or changed by a larger or more dominant group.
Social Influence
The influence of others causing a person to change their behaviour
How many types of conformity are there?
3
What are the 3 types of conformity?
Internalisation/Informational
Compliance/Normative
Identification
Internalisation
Going along with the majority and believing in their views
Compliance
Going along with the majority even if you don’t agree with their views in order to appear ‘normal’ in that social situation.
Identification
Conforming of what is expected (or you believe is expected) of you in order too fill a social role.
What type of social influence is internalisation linked too?
Informational Social Influence
What type of social influence is compliance linked too?
Normative Social Influence
Why might people be impacted by internalisation conformity?
They don’t know how they are ‘supposed’ to behave and so look to others for INFORMATION (hence informational social influence) about how to behave.
Why might people be impacted by compliance conformity?
In order to appear ‘normal’ for fear of rejection or expulsion.
Why might people be impacted by Identification Conformity?
They want to fit a specific role in society, or are trying to imitate the behaviour of a role model.
What are the 3 types of conformity?
Identification
Internalisation
Compliance
Which type of conformity is Informational Social Influence linked too?
Internalisation
Which type of conformity is Normative Social Influence linked too?
Compliance
Which researcher tested the effects of informational social influence?
Muzafer Sherif in 1935
Which researcher tested the effects of normative social influence?
Solomon Asch in 1951
Ambiguous Task
One where the answer isn’t clear
Informational Social Influence
People conforming to the views of the group because they believe the group knows better than them.
Normative Social Influence
Normative social influence happens when people conform to a group to fit in or be accepted, even if they don’t agree.
Give the 2 types of Social Influence and the differences between them
Normative - People agreeing with the group to fit in.
Informational - People agreeing with the group because they believe they are right.
Sherif tested the effects of what type of social influence?
Informational
Asch tested the effects of what type of social influence?
Normative
