Social influence Flashcards
Social influence
The process by which our thoughts, feelings and behaviors are influenced by other people
Conformity
The process whereby people change their beliefs, attitudes, actions, or perceptions to more closely match those held by groups to which they belong or want to belong or by groups whose approval they desire
Informational social influence (ISI)
The want to be right about things. This can turn into us copying other people’s behaviors because you think they know more than you. E.g. when you don’t know which end of the line to queue at you would look to see where the people in front of you are queuing.
Normative Social influence (NSI)
The want to be liked and accepted by others. We may change our normal behaviour to fit into a particular group of people.
Social factors affecting conformity
Task difficulty, group size, anonymity
Task difficulty
The more difficult a task the more likely we are to conform (ISI)
Group size
The more people or the larger the group size the more likely we are to conform. (ISI)
Anonymity
The more anonymous we are the less likely we are to conform (NSI)
Dispositions factors affecting conformity
Personality and expertise
Personality
The less positive a self esteem and IQ a person has will increase the amount they are likely to conform
Expertise
The more expertise we have the less likely we are to confrom
Locus of control
The sense we each have about what directs events in our lives
Aim of Asch’s study
To investigate the extent to which social pressure from a majority, could affect a person to conform
Participants of Asch’s study
123 American Male students
Procedure of Asch’s study
There was 1 naive participant in each group. The rest of the people in the group were confederates.The confederates were told to give incorrect answer in 12/18 trials, namely critical trials The question was which line (A, B, or C) matched with line X. The naive participant was always last or close to answer, providing him with pressure to conform.
Findings of Asch’s study
76% of people conformed at least once
37% of people conformed during all 12 critical trials
24% of people didn’t conform at all
Conclusion of Asch’s study
People conform to fit into a group, even when they know they’re right. However, various factors affect conformity and some people are able to resist it.
Weaknesses of Asch’s Study
Weakness -> generalisability -> all men and all students, not applicable to general society
Weakness -> low ecological value -> artificial and lab experiment, not applicable
Weakness -> validity -> tells more about the culture of 1950s america, more conservative, no one could have their own thoughts
Internal Locus of Control
When people believe they are mostly responsible for what happens to them
External Locus of control
believe it is mainly a matter of luck or outside forces
Obedience
a type of social influence where someone acts in response to a direct order from a figure with percieved authority.