Social influence Flashcards
What is Compliance?
-temporary change in public behaviour not private.
What is identification?
-temp change in public behaviour to fit in with a group.
What is internalisation?
-Permanent change in public & private behaviour.
-most serve change
What did Dutch and Gerard say?
-Informational SI (ISI) the need to be right.
-Normative SI (NSI) the need to be liked.
What was the amount of people in Asch experiment?
-123 US males.
What is the percentage of people on average that conformed in Asch’s experiment?
-32%
What is the % of people who conformed at least once in Asch’s experiment?
- 75%
In Milgrams experiment what were the % of people that shocked?
- 100% shocked to 300v
- 65% shocked to 450v
What does synchronic consistency mean?
- when people are all in agreement
What is diachronic consistency?
-when people agree and stick to their belief over time and do not change their mind.
What are the 3 stages for Minority influence?
- consistency
- commitment
- flexibility
