Social Influence

Question 1

what is compliance

Answer 1

Lowest form of conformity where a person conforms publicly, but not privately, to be accepted by a group and avoid social rejection. Very short and is weak

Question 2

What is identification

Answer 2

When a person conforms to be like a role model or a social role they admire. Changes attitude both privately and publicly.

Question 3

What is internalisation

Answer 3

Deepest form of conformity. They conform privately and publicly, because they are persuaded that the attitudes of the majority are correct. Long lasting

Question 4

Aim of Zimbardos experiment

Answer 4

To investigate if prison brutality happens because of the personality of guards and prisoners or because they are conforming to social roles

Question 5

Conclusion from Zimardos experiment

Answer 5

Prison violence is caused by people conforming to social roles of prisoners and guards, because violence is seen when normal people are put in prisons

Question 6

Ethical issues with Zimbardo’s experiment

Answer 6

Prisoners were exposed to physical and psychological harm. They also weren’t aware of what they were consenting to, this means they couldn’t give informed consent

Question 7

Lack of Generalisability Zimbardo

Answer 7

Participants were mainly white middle class white men, however it has real world example as it could explain brutality in the real word

Question 8

Zimbardo ecological validity

Answer 8

Lacks ecological validity as participants could have believed it wasn’t real so didnt act how they normally would act. However, 90% of conversation in the prison was about prison life suggesting they were taking it seriously

Question 9

Bias in Zimbardos experiemnt

Answer 9

Bias as Zimbardo played the prison warden. Creates investigator affects. Made participants behave worse since Zimbardo was around

Question 10

Variables affecting conformity

Answer 10

-Group size
-Task difficulty
-Unanimity