Social Influence

Question 1

What is the definition of conformity

Answer 1

Changing behaviour, thoughts and feelings in a response to a group norm (aka majority influence)

Question 2

What is the definition of compliance

Answer 2

Where an individual changes their public behaviour but not private believes to fit in with a majority

Question 3

What is the definition of identification

Answer 3

Temporarily taking on the public behaviours and private beliefs of the majority group, whilst with the group

Question 4

What is the definition of internalisation

Answer 4

Permanently changing public behaviour and private beliefs to a set of group norms

Question 5

What is the definition of informational social influence

Answer 5

The result of a desire to be right - it looks to others for guidance in order to gain evidence about reality

Question 6

What is the definition of normative social influence

Answer 6

An individual conforms to the expectations of the majority in order to gain approval and avoid social disapproval (to fit in)