Social Influence

Question 1

conformity

Answer 1

“yeilding to group pressures”

Question 2

internalisation

Answer 2

~deepest level of conformity
~public behaviours change
~private views changed

Question 3

identification

Answer 3

~conforming to expectations of a social role
~public behaviours change
~private views remain the same

Question 4

compliance

Answer 4

~shallowest level of conformity
~public behaviours change to ‘fit in’
~private views disagree with the behaviour of the group

Question 5

normative social influence

Answer 5

~need to be accepted
~belonging to the group could be rewarding
~not belonging could be punishment
~pubicly conform
~privately disagree
~temporary

Question 6

informational social influence

Answer 6

~need to be right
~when we don’t know what to do we look to what others are doing and conform to them
~publicly conform
~privately agree
~permanent

Question 7

Unanimity (dissenter). And link to Asch

Answer 7

• agreement by all people involved, consensus
• to test whether the presence of a non-conforming person could influence the real ppt
  -this pressure reduced conformity to 5.5% compared to when there was unanimity

Question 8

Task difficulty. And link to Asch

Answer 8

• the complexity and level of hardness of the activity
• made the lines of the task closer to each other so they were less distinguishable
• conformity increases under these conditions

Question 9

Group size

Answer 9

• amount of people in a group
• 3/4 was the most effective group size for Asch’s

Question 10

Perrin and Spencer

Answer 10

• 1980
• replicated Asch’s line study
• used science and engineering students
• UK
• temporal validity
• population validity — Neto (1995) = females more concerned