Social Influ 1

Question 1

What is conformity ?

Answer 1

Changes in an individuals behaviour and beliefs due to a real or imagined group pressure

Question 2

Compliance

Answer 2

Superficial and least permenant
Publicly changes beliefs and behaviours to fit in but reverts back in private

Question 3

Identification

Answer 3

Possible private and public acceptance
Individuals look for a group for guidance
Temporary change
Lasts only when you are part of that group

Question 4

Internalisation

Answer 4

Deepest most permanent
Individuals publicly and privately change behaviours and beliefs
Accepted into there cognitions

Question 5

What is ISI

Answer 5

Drive by desire to be right
Individual is unsure about something they confirm by seeking info and assume it’s right
Cognitive processs
Internalisation

Question 6

What is NSI

Answer 6

Desire to be liked
Go along with groups behaviour
To avoid ridicule
Fit in
Emotional process
Compliance

Question 7

Group size

Answer 7

If size of majority group increases , conformity rates increase
When there were 3 confederates and 1 participant conformity increased by 32%
This platued after
Size of majority does have an effect on conformity but to a point

Question 8

Unanimity

Answer 8

Complete agreement
Ash made one confederate give the correct answer conformity dropped to 5.5%
Lone confederate conformity dropped to 9%
When dissenter (diffrent ) breaks unanimity conformity decreases

Question 9

Task difficulty

Answer 9

Conformity increased when task difficulty increases
Asch made standard line and comparison line similar in length
When difficult if task increases conformity increases
Right answer is less obvious