Minority Influence Flashcards
Minority influence
Majority group that changes it beliefs / behaviours due to minority group influencing there decision, leading to internalisation
Minority must be consistent show commitment and be flexible in there behaviour
Consistency
Minority group repeating same beliefs to majority (diachronic synchrony)
Between all individuals (synchronic consistency)
Majority resses situations and consider minority idea
Commitment
Minority must show dedication and make personal sacrifices when facing majority
Some minorities engage in extreme activities to draw attention
If activities presenter risk this shows great commitment
Majority pays more attention (argumentation principle )
Flexibility
Too much consistency can be seen as dogementic rigid
May stop majority to move over to minority viewpoint
Minority may need to be prepared to adapt and accept reasonable counter argument
Key is to find balance between consistency and flexibility
What is diochronic synchrony?
Minority repeating same beliefs to majority
What is synchronic consistency ?
Repeating same beliefs overtime between all individuals