Minority Influence Flashcards

1
Q

Minority influence

A

Majority group that changes it beliefs / behaviours due to minority group influencing there decision, leading to internalisation

Minority must be consistent show commitment and be flexible in there behaviour

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2
Q

Consistency

A

Minority group repeating same beliefs to majority (diachronic synchrony)

Between all individuals (synchronic consistency)

Majority resses situations and consider minority idea

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3
Q

Commitment

A

Minority must show dedication and make personal sacrifices when facing majority

Some minorities engage in extreme activities to draw attention

If activities presenter risk this shows great commitment

Majority pays more attention (argumentation principle )

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4
Q

Flexibility

A

Too much consistency can be seen as dogementic rigid

May stop majority to move over to minority viewpoint

Minority may need to be prepared to adapt and accept reasonable counter argument

Key is to find balance between consistency and flexibility

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5
Q

What is diochronic synchrony?

A

Minority repeating same beliefs to majority

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6
Q

What is synchronic consistency ?

A

Repeating same beliefs overtime between all individuals

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