Social Impact Theory Flashcards

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1
Q

What are the three ‘Social forces’?

A

Strength, Immediacy and Number.

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2
Q

What does ‘Strength’ mean?

A

Strength is how much influence or power a source ha over a target.

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3
Q

What does ‘Immediacy’ mean?

A

How recently the event occurred,or if there are intervening events.

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4
Q

What does ‘Numbers’ mean?

A

The number of people exerting pressures on the individual.

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5
Q

What is the mathematical formula?

A

i = f(SIN)

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