Social Impact Theory Flashcards
1
Q
What is SIT?
A
a theory that uses mathematical equations to predict the level of social impact created by specific social situations
2
Q
What 3 factos influence the strength of impact?
A
- SIZE: physical, psychological (power/status)
- NUMBER: physical (Milgram exp 7), psychological (comments from others when they’re not there)
- PROXIMITY: physical, psychological (emotional closeness)
3
Q
What is the equation associated with this theory?
A
i = f(SIN)
4
Q
What does ‘i’ stand for in the equation?
A
impact
5
Q
What does ‘f’ stand for in the equation?
A
function
6
Q
What does ‘S’ stand for in the equation?
A
size
7
Q
What does ‘I’ stand for in the equation?
A
immediacy
8
Q
What does ‘N’ stand for in the equation?
A
number
