Social Impact Theory Flashcards
1
Q
Latane 1981
A
we behave whit him social forcefields
all impacting on each other through ongoing interactions
2
Q
Strength Immediacy and number
A
S = perceived power /legitimacy , intense , charismatic.
I = closeness of the source - space/time. Physical or Psychological barriers to communication
N= how many sources are present
3
Q
Multiplicative Divisional Effects
A
divisional effects
social impact is reduced if more they’re are more targets than sources
4
Q
Law of diminishing returns
A
in a source group bigger than three , each additional person has a less influencing effect
eg . the 53rd person has less of an impact than the 3rd
