social cognition and perception Flashcards
what is social cognition?
how we process and store social information
how this affects our perceptions and behaviour
what are cognitive misers?
we can adopt cognitive shortcuts to think as little as possible
what is categorisation?
simplifies perceptions by treating a group of objects in a similar way
what is a rule based approach to categorisation?
each category is represented by a set of features
can sometimes be hard to define-different approaches to deciding a category
what is a prototypical approach to categorisation?
members share something in common
often the average characteristic but can sometimes be the most extreme- eg environmentalist think of Greta Thumberg
what is the exemplar approach for categorisation?
typical category members
what happens once categorisation has occurred?
a schema is evoked
what is a schema?
mental heuristic, makes it easier for you to think
what happens once schemas are activated?
influence information processing and inference
what is the entreprenuerhsip alertness schemata?
cognitive schemas that entreprenuers have
what are the 3 dimensions of the entrepreneurship has 3 dimensions?
scanning and search
association and connection
evaluation and judgement
what is scanning and search?
persistent in investigating new ideas
what is association and connection?
processing information in creative ways to make extensions in logic, consider possibilities and make unique connections
what is evaluation and judgement?
if new information is absorbed in a way which is relevant to the individual’s own interests
what is the breadth of cross cultural experience?
frequency and diversity of cultures experienced
what is the depth of cross cultural experience?
extensive knowledge of specific cultural contexts
what did Pidduck et al, 2020 find out about cross cultural experience and entrepreneurship?
did an online survey
looked at the relationship between breadth of cross cultural experience and entrepreneurship alertness schemata
found that breaadth of cultural experiences provides diverse novel stimuli, which encourages alertness schemas to develop
what does it mean if the brain is a cognitive miser?
ability and tendency of the human brain to problem solve in the most simple way rather than using more sophisticated and effort-intensive ways
what is salient information?
information that stands out
what does availability of information mean in relation to heuristics?
judge the frequency of an event based on the number of instances bought to mind for that event
what does representativeness mean in relation to heuristics?
whether a person is an example of a stored schema/stereotype
what does anchoring and adjustment mean in relation to heuristics?
using information about initial standards/schemas- can develop social behaviours from this