Social cognition and perception Flashcards
what is social cognition?
- how attitudes etc. influence our beliefs, intentions and behaviour
- comprises a set of cognitive structures and processes that are affected by social context
- ‘cognitive ministers’ e.g. adopt cognitive short-cuts, preserve ‘cognititve economy - stereotypes’
what is categorisation?
-a way that people devise short-cut strategies to simplify nature of incoming information
why is categorisation known as a rule based approach?
As every category is represented by a set of frames
what are some issues with categorisation?
- can be hard to define rules e.g not all unmarried men are bachelors
- people can disagree on the rules e.g. camel as a vehicle
- doesn’t account for poor category fit
what is a prototypical approach to categorisation?
- Members share something in common not completely identical for membership.
- Prototype often average but sometimes most extreme, e.g. environmentalist.
- Categories considered fuzzy sets centring around a prototype
what are associative networks of categorisation?
Network of linked attributes activated through spreading activation.
what is a schema?
- a cognitive representation
- they are highly organised and specify features and relationships.
- People generalise in time and in space about objects characteristics and properties:
Dependent on individual’s personal experiences
give some examples of schemas?
- Role schema.
- Person schema (individualised).
- Scripts (schemas about events).
what type of process is a schema?
- Conceptually driven processing.
what are the 3 types of alertness schemata?
- Scanning & search:
Persistent and unconventional in investigating new ideas. - Association & connection:
Processing information in creative ways to make extensions in logic, consider possibilities and make unique connections. - Evaluation & judgement:
Is new information absorbed in a way that is relevant to the individuals own interests.
what is the breadth of cross-cultural experience?
Frequency or diversity of cultures experienced
what is the depth of cross-cultural experience?
Extensive knowledge of specific (or a few) cultural contexts
what is a cognitive miser?
- cognitive laziness
- rely on heuristics for decision making and interpersonal perception.
- Process salient information
what is the availability of information heuristic?
Judging frequency of event based on number of instances brought to ‘mind’ of that event
what is the representativeness heuristic?
Whether person is an example of a particular stored schema (e.g., Stereotype)
what is the anchoring and adjustment heuristic?
Using information about initial standards or schemas
what is the naive scientist?
How people think about other people – common-sense theories
why do people causes from observable behaviour or other information?
To predict and control our environment
what are dispositions?
- stable traits
e.g. Personality characteristics, beliefs
what are situations?
- changeable
e.g. Weather, other people.
what is the covariation model (Kelly 1967, 1973)?
explains how we use social perception to attribute behaviour to internal or external factors
what 3 factors do we use to make an attribution?
- Distinctiveness: Does this person behave this way in other situations?
- Consistency: Does the person regularly behave this way in this situation?
- Consensus: Do other people regularly behave this way in this?
what are some limitations of covariation model?
- availability of information
*Multiple observations needed.
*Tendency to under use consensus info.
*False consensus bias – everyone is like us!
*Time and motivation? - People are poor at assessing covariation
- Covariation is not causation
what is attribution bias?
the tendency to explain a person’s behaviour by referring to their character rather than any situational factor