Social Cognition Flashcards
Cognition
- how we acquire, store, retrieve and use information
2. cognitive processes and structures that influence and are influenced by others behavior
gestalt psychology
social behavior = function of peoples perception of their world and their how they manipulated their perceptions
cognitive consistency
maintaining their cognitive consistency.
reducing discrepancies between their different believes
- discrepancies are unpleasant
Cognitive miser
people using the least complex and demanding cognitions to develop generally adaptive behavior
motivated tactician
people have different cognitive strategies
use depends on goal, motives and needs
Asch’s gestalt based configural model
central traits= traits that have an higher influence on the final impression making
peripheral traits= traits have less influence on the final impression making result
e.g. warm/cold - central trait dimension
polite/blund - peripheral traits
two main dimension
1. good/bad (social) 2. good/bad (intellectual)
Primacy effect
traits that are presented first influence the final impression making
- presenting positive information first - favorable evaluation
recency effect
later information has more than the earlier presented one (e.g. overload, tiered, to many stimuli)
Positivity and Negativity
Absence of information - assuming the best of others = positive impression
! Biased towards negativity
Physical appearance
primacy effect: appearance gives us an accurate first impression of someone
schema
cognitive structure that represents knowledge about a concept or type of stimulus including it attributes and the relation among these attributes
tendency to fill in gaps with prior knowledge and preconceptions, rather than seeking new information
personal construct
Personal way of characterizing people and
Types of schema
- persons schema (structures about a specific person
- role schema (structures about specific occupants e.g pilot)
- scripts( schemas about an event (e.g. eating out in an restaurant
- content frees schemas ( A likes B, P likes A, B also should like a - balance theory
- self-schemas (about yourself, representing and storing information about yourself)
Category
based on religion, nationality, occupants
- referring through prototypes and exemplars
Prototype
most representative example of category
- attributions varying in instances = some overall fit better than others
- more prototypical of a category
- simple classification of people
Fuzzy set
different instances within a category centered around a prototype
e.g. teacher; existing prototype (glasses)
other instances; young dynamic teacher
- both fitting in one category