social cognition Flashcards
define schemas
mental structures we use to organise knowledge about everything in the world
schemas is the mental clusters of knowledge we have about what?
- ourselves
- others
- social categories (stereotypes and features about groups/things)
- social events (scripts - what is supposed to happen in a restaurant)
what 4 knowledge/concepts do we have under the umbrella of schemas?
- self
- others
- stereotypes
- scripts
what is the function of schemas?
- ORGANISE info we alr know
- INTERPRET unfamiliar situation
- ANTICIPATE / PREDICT future
schemas influence the info we notice, focus on and anticipate through 3 different ways, which are?
- expectations
- evaluations
- comparisons
scripts help us determine what to do in an _________ situation and provide a mental frame for recalling the _______.
like stereotypes, we feel surprised, awkward or offended when a script is _________.
unfamiliar; past; violated
give 2 examples of violations of scripts.
- paying $400 in coins at the vet
- wearing PJs and slippers to a wedding
state 2 properties of schemas.
hints:
mental guide
overtime
perceptual pilots
- mental guides to past and future
- affect perceptual processes (what we see/hear)
overtime, schemas typically become
- more substantial in content
- more abstract
(sammi talks alot / sammi volunteers alot / sammi smiles alot = sammi is a warm girl) - more resistant to change (even in face of contradictory evidence)
schemas related to ourselves are even more:
1.
2.
3.
- substantial in content
- complete
- accessible
how does the mind decide which schema to use in a specific situation? the operation of our mind follows a very important cognitive principle called accessibility.
define accessibility.
accessibility refers to the extent to which a concept is at the forefront of our mind. the more accessible a concept is, the more likely it will be used to make judgements at hand.
a concept becomes accessible for 3 reasons. what are they?
ans format: ___________ accessible due to _____________
- chronically accessible due to repeated experience
(raised in abusive home, concepts of insecurity active in mind all the time)
- temporarily accessible due to need to achieve goal
(suspect someone is lying, that someone stuttering looks like “evidence” to you)
- momentarily accessible due to recent experience
(walking out from a horro movie at night)
accessibility due to _______ forms the backbone of priming.
momentary accessibility due to recent experiences
define priming
process by which recent experiences increases accessibility of a schema
priming can also be known as a
reminder
fill in the blanks to this description of an experiment related to accessibility, priming and judgment by _______, _______ & ________ (19___):
- participants who memorised negative words formed a much more ___________ impression of Donald.
- the words have __________ to do with Donald.
- demonstrates the powerful effect of __________ on subsequent (even unrelated) social ____________.
Higgins, Rholes & Jones (1977)
- negative
- nothing
- accessibility; judgments