Social change processes Flashcards
What is social change?
It occurs when a society as a whole adopts new beliefs or behaviours which then becomes widely accepted as the norm. Methods that have been used in attempts to bring about social change include education, persuasion and brute force
What processes can trigger social change?
Consistency
Commitment
Flexibility
What is the snowball effect?
Once change begins to happen, it accelerates
What is social crypto-amnesia?
People forget where the new views come from
What is the research for processes of social change?
Moscovici’s research implies consistency from minority groups is an important part of social change
Are there methodological issues with the processes of social change?
Pts in lab experiments do not know each other and will probably never meet again. Also task is artificial. Lacks ecological validity.
Can social change processes be seen as holistic?
Takes into account a number of factors
Are there practical applications for the processes of social change?
Women’s rights, gay rights - brought about long lasting social change