social change

Question 1

processes to bring out social change

Answer 1

• drawing attention - miltant tactics, e.g chaining themselves to fences
• consistency - overtime and within group e.g did for 15 years , even if imprisoned
• deeper processing - internalisation
• augmentation principale - risk reinforces message, e.g went on hunger strikes
• snowball effect- more and more joining. e.g Pankhurst drew attention to it , 1918 - woman over 30 could vote, 1927, woman over 21 could vote
• social cryptomnesia - no memory of how .eg now we dont even remember how woman’s vote came about or the events leading up to it

Question 2

lessons from conformity research

Answer 2

• aschs research showed importance of dissenting ,
  unanmity broken = others encouraged to dissent

-nsi = influencial , if u want someone to conform, make them feel like they need to fit into the group e.g littler , e.g bin it, others do

Question 3

obedience lesson

Answer 3

• gradual commitment
  zimbardo said that if a small instruction is obeyed, its harder to disobey a bigger one

Question 4

support , research

Answer 4

p- supports role of nsi in social change

e - Nolan et al, hung messages infrontof houses , key message = most residents are trying to reduce energy use

e- found signif energy decrease compared to control drop who saw message that said save energy, with no ref to others behaviours

l- conformity = leads to social change through nsi

Question 5

limitation , method issues

Answer 5

p- methodological issues in research

e - explainations of sc, comes from studies from milgram Asch and moscovi

e- studies used artificial tasks+ controlled lab settings doesn’t reflect real world social change , + group dynamic isn’t realistic , as ppts are strangers rather than apart of real life communities

l- since these flawed studies form the basis of explanations of how social influence can lead to social change , the explanations may lack real lworld application , = weakens validity