minority influence

Question 2

what is minority influence

Answer 2

a form of social influence where the minority influence the majority

Question 3

study for mi

Answer 3

moscovici et al 1969

Question 4

moscovici aim

Answer 4

investigate minority influence

Question 5

moscovici prodecure

Answer 5

-lab experiment using female students
- group of 6 people
-2 conf = minority
-4 real p = majority
- viewed 36 blue slides, asked to state the colour
- in first experiment , conf consistently said that the slides were green in a ll 36 trials
- in second experiment , conf were inconsistent they said the slides were green for only 24/36 of the slides

Question 6

moscovici findings

Answer 6

-32% of ppts gave the same answer as the majority in at least 1 of the trials
- on average, ppts gave the same answers as the minority 8.42% of the time
- inconsistent minority led majority to give same answer 1.25% of the time
-in control group with no conf, wrong answer given 0.25% of the time

Question 7

moscovici conclusions

Answer 7

consistency is an important process in minority influence

Question 8

limitation of mi

Answer 8

P- involves artificial tasks

E- moscovici tasks was saying colour of slide, far removed from how minorities try to change opinions in real life

E - in jury decision making and political campaigning, outcomes are vastly more important , maybe a matter of life and death

L - meaning that the findings lack external validity and are limited in what they tell us about how mi works irl