Social Change Flashcards
What is the real life evidence to support social change?
The suffragette movement
How did the suffragettes show consistency?
The minority group of women showed consistency by have they same belief that women should have equal rights between all members, over a long period of time
How did the suffragettes show dedication?
By going on a hunger strike
How did the suffragettes show flexibility?
They accepted women having a vote at the age of 30 and then continued to campaign
What did the majority of the population internalise?
They internalised the idea that women should have equal rights and now society’s attitudes, behaviours and laws have changed - changed real world
What is an alternative explanation?
Normative Social Influence
How can NSI be linked to social change
The minority groups can provide information about what other people are doing, such as telling young people that most of them do not smoke to deter smoking behaviours meaning social change is encouraged by drawing attention to what the majority are doing
What did Foxcroft conduct - discussion ?
A meta analysis of 70 studies where social change was attempted through social norms and NSI, including reducing alcohol consumption in students
What did Foxcroft find?
That often the use of NSI to bring about social change leas to only a small reduction in drinking unity and had no impact on drinking frequency - doesn’t produce long term social change
