Social change

Question 1

What is social cryptamnesia?

Answer 1

People have same/ no memory of the social change as it is now just part of society

Question 2

What is the snowball effect?

Answer 2

Minority influence has a small effect but this spreads more wildly as more people join the minority

Question 3

What is the augmentation principle?

Answer 3

If a minority appears willing to suffer for their views they are seen as more commited and are taken more seriously

Question 4

What is consistency of position ?

Answer 4

minority must express their arguments consistently

Question 5

What happens in step 2 of social change?

Answer 5

cognitive conflict

The minority creates a conflict between what majority group members currently believe and the position advocated by majority

Question 6

What happens in stage 1 of social change ?

Answer 6

draw attention to it :

Minorities can bring social change by drawing the majorities intention to an issue

if their views are different to the majorities it creates a conflict that they are motivated to reduce

Question 7

What are the steps of how minority influence creates social change.

Answer 7

Draw attention to it
Cognitive thinking (deep thinking)
Consistency of position
augmentation principle
snowball affect
social cryptamnesia

Question 8

what is cognitive conflict?

Answer 8

cognitive conflict

The minority creates a conflict between what majority group members currently believe and the position advocated by majority

Question 9

what is attention in social change?

Answer 9

Minorities can bring social change by drawing the majorities intention to an issue

if their views are different to the majorities it creates a conflict that they are motivated to reduce