CONFORMITY: factors affecting conformity Flashcards
How does task difficult affect conformity ?
Conformity increases with task difficulty
In one variation asch made differences between the line lengths much smaller - correct answer was less obvious
In this condition comformity increased
how does unanimity of majority affect conformity ?
conformity levels are higher when the group is unanimous.
Asch found that when the naive p was given support from either a real p or confederate who gave the right answer conformity levels dropped to just 5.5%
Asch made a confederate say the wrong answer that was not the right answer but was also different to the wrong answer other confederates were giving- conformity rates dropped to 9% in this condition
This concludes that breaking the groups unanimoius decision is the major factor in conformity reduction
how does group size affect conformity ?
Asch found very little confomirty when majority consisted of 1-2 confederates.
When there were 3 confederates
conformity jumped to 30% when increasing number of confederates above 3 the rates didnt change significantly. So a group of 3 is optimum for conformity
What are the factors affecting conformity?
group size: 3-4 is optimum for conformity
the unanimity of majority - people conform more when everyone agrees
task difficulty