Social change Flashcards
what are some strengths of social change
- research support for NSI as a factor bringing about social change
what research supports NSI as a factor bringing about social change
Nolan
what did Nolan find
- he hung normative messages on people’s front doors telling residents that most people in the neighbourhood are reducing their energy usage
- he found a significant decrease in energy consumption compared to the control group who had no normative message
what do Nolan findings show
show that conformity as a result of NSI can lead to social change
what are some limitations of social change
- minority portrayed negatively acts as a barrier to social change
- researchers believe deeper processing applies to majority and not minority
what research shows that minority being portrayed negatively acts a barrier to social change
Bashir
what did Bashir find
he found that some minority groups like feminists and activists live up to the stereotypes made about them and are seen as deviant, which scares people from agreeing with their views and beliefs as they don’t want to be stereotypically labelled themselves and be seen as deviant
what do Bashir findings show
show that minority influence will not always occur and will sometimes act as a barrier to social change and stop it form happening
what researcher believed deeper processing applies to majority influence and not minority influence and why
Mackie disagrees with the view that minority influence causes people to think deeply about an issue as he believes majority influence creates deeper processing
- he believes when a majority thinks differently, it creates pressure on people to think about their views more than when a minority thinks differently
