Social change

Question 1

social change

Answer 1

occurs when a society adopts a new belief or behaviour which then becomes widely accepted as the ‘norm’

Question 2

What is the main cause of social change?

Answer 2

• minority influence due to commitment consistency and flexibility
• they must have internal loc to resist compliance
• disobey authority to drive the point into the limelight
• leads to a snowball effect
• forced to comply due to law

Question 3

why is social change difficult?

Answer 3

• 1) many people are settled in their view and are unwilling to change
• social barriers due to stereotypes people have
  2) takes a long time
• main issue gets lost and doesn’t get resolved
• effects are delayed

Question 4

6 processes of social change

Answer 4

1 drawing attention 
- highlighting a concern 
2 consistency 
- the message is repeated and the same 
3 deeper processing 
- people don't just accept the status quo and start thinking further 
4 augmentation principle 
- take risks to further the cause 
5 snowball effect 
- majority to minority 
6 social cryptomnesia
- change has occurred but people have no memory of the events that lead to it

Question 5

mosovici ideology about social change

Answer 5

• found that consistency is the most important factor whether the minority is influential or not
• minority must be clear
• if they disagree amongst themselves it creates uncertainty amongst the majority