minority influence

Question 1

Consistency

Answer 1

1) Diachronic - consistency over time
2) synchronic - consistency between members

IMPORTANCE:

• confronted with constant opposition
• consistent minority disrupts established norms and creates uncertainty doubt and conflict

Question 2

Commitment

Answer 2

• minorities take part in extreme activities to draw attention to their views
• augmentation principle ( the attributional tendency to assign greater influence to a particular cause or rationale of behaviour)

Question 3

Flexibility

Answer 3

• if the minority are flexible compromising and rational they are less likely to be seen as extremists and attention seekers

NEMETH

• mock jury - how much compensation for a ski lift accident
• conf had a greater effect when he compromised and moved some way towards the majority

Question 4

snowball effect

Answer 4

Over overtime increasing numbers of people switch from the majority to the minority position

Question 5

MOSOVICI procedure

Answer 5

• 36 blue slides with different intensities
• 2 conf 4 ppts
• 1st part 2 conf answered green for each slide
• 2nd part answered green 24 and blue 12 so they were inconsistent
• control group just ppts

Question 6

MOSOVICI findings

Answer 6

• when the conf consistent 8% of ppts said the slide was green
• when conf was inconsistent about 1% of ppts said green

Question 7

MOSOVICI evaluations

Answer 7

• ARTIFICIAL - lacks realism, tasks do not reflect the scenarios in real life
• LACKS ECOLOGICAL VALIDITY - generalisability is limited