evaluation minority influence Flashcards
1
Q
research support for consistency
A
- moscovici
- supports the view that minorities can be influential, but that a lack of consistency reduces the influence of the minority.
- wendy wood et al carried out a meta-analysis of almost 100 studies and found that minorities who were consistent were the most influential
2
Q
research that challenges consistency
A
Nemeth et al (1987) used a simulated jury situation where group members discussed the amount
of compensation to be paid to someone involved in a ski-lift accident. When a confederate put forward an
alternative point of view and refused to change his position, this had no effect on the other group members.
A confederate who compromised, and therefore showed some degree of a shift towards the majority, did
exert influence over the rest of the group. This supports the view that consistency without flexibility is
unlikely to lead to a minority being influential.