Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

AP Approaches > Social Aproach > Flashcards

Social Aproach Flashcards

1
Q

what is the social approach?

A

influenced by others around us

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

what is conformity?

A

when you change your beliefs or behaviours in order to fit in with a group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

what are the 3 types of conformity?

A
  1. compliance
  2. internalisation
  3. identification
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

what is compliance?

A

going along with others to fit in

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

what is internalisation?

A

the genuine acceptance of
a groups norms

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

what is identification?

A

value the groups norms

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

what does NSI stand for?

A

normative social influence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

what is NSI?

A

desire to fit in with a group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

what does ISI stand for?

A

informative social influence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

what is ISI?

A

desire to be right when there is no obvious right answer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

what is social categorisation?

A

when we place people in social groups based on characteristics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

what is an in group?

A

a social group that you are a part of

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

what is an out group?

A

a social group that you are not a part of

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

what is a stereotype?

A

a fixed view of others based on their percieved membership to a particular group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

what are intragroup dynamics?

A

the phycological process that take place in any group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

what is group cohesion?

A

the extent to which group members are psychologically bonded & pull in the same direction

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

what are task roles?

A

focus on getting the work done

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

what are social groups?

A

focus on creating group harmony in group relationships

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

what are procedural roles?

A

nvolve keeping the group “on task”

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

what are individualist roles?

A

these people seek to undermine the group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

what is social inhibition?

A

the tendancy for individuals to perform better on a task when other people are present

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

what is a self concept?

A

how a person percieves and thinks about themselves & values themselves & their attributes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

what is self-esteem?

A

how a person values themselves & the extent to which they accept & like themselves

24
Q

what is self-image?

A

a persons awareness of their mental & physical characteristics based on positive & negative beliefs about themselves

25
what is self-efficacy?
a persons confidence in their ability to achieve success
26
what is social modelling?
observing & immitating others
27
what is social persuation?
positive verbal feedback
28
How do social norms explain the gender differences in aggression?
it is more socially acceptablle for men to be aggressive
29
How do social norms explain the cultural differences in aggression?
it is more socially acceptable to be aggressive in some cultures rather than others
30
Why are stereotypes around males being aggressive potentially dangerous?
because men are accepted for being aggressive, the rates of domestic violence & male dominance went up
31
Why are stereotypes around ethnic groups and aggression potentially dangerous?
Black people are often stereotyped as aggressive, more so than any other ethnic group
32
What is desensitisation and how can it make a person more aggressive?
- when we witness aggressive behaviour, we experience phsyiological arousal - repeatedly viewing aggression may mean people get used to its effects
33
What is disinhibition and how can it make a person more aggressive?
Repeated exposure can disinhibit viewers and create new social norms that are more accepting of aggression
34
How can gang membership explain aggression in prisons?
strongly linked to a prison inmate engaging in violence, even if the inmate was not in a gang before prison
35
How can prison staff behaviour explain aggression in prisons?
violence by inmates is higher in prisons where staff are inconsistent in applying disciplinary measures
36
Research support for prison staff behaviour
- McGuire (2018) - reduce prison aggression by getting prison staff to apply rules consistently
37
Research support for desensitisation
- Krahe et al (2001) - psychological arousal to aggression gradually reduces in people who habitually experience violent media
38
Weakness of the social approach to aggression
- some psychologists argue tht biologicalfactors are at least as equally significant as social factors - Dolan et al. - positive correlation between testosterone levels & aggressive behaviours in male offenders
39
How do brands incopororate social norms into their advertising?
- utilise knowledge of social groups and social norms in their advertising to sell their products - “if you buy this product, you are like these people”
40
How do brands incorporate compliance / NSI into their advertising?
tilise this in their advertising campaigns to promote their product to make people “fit in” with a particular social group to avoid being ridiculed
41
What is the bandwagon effect?
behaviour change as a result of the perception that "everyone else is doing it"
42
How do brands incorporate the bandwagon effect into their advertising?
use social media influencers to promote their product/ service
43
What is social proof?
when unsure of something, we look to the opinions of others because we believe they are better informed
44
How can brands make use of social proof to sell their products / services?
rating systems on websites
45
what is a strength of using complaince when investigating consumer behaviour?
- role of conformity in influencing consumer behaviour - more people use the stairs as opposed to the lift when they are presented with the sign “Did you know? More than 90% of the time, people in this building take the stairs instead of using the elevator. Why not you? - people conform to social norms
46
what is a strength to the bandwagon effect when investigating consumer behaviour?
- research support for the bandwagon effect - teenagers exposed to a Ralph Lauren product being worn by a celebrity compared to another group who saw it being worn by a non-celebrity. The celebrity group were more willing to wear a significantly larger Ralph Lauren logo on their clothing compared to the non-celebrity group - explain the sudden increase in products
47
what is a weakness of using social proof to investigate consumer behaviour?
- effectiveness of social proof differs between cultures - peers were asked to agree with something by being told that their friends had also agreed. It was found that people in collectivist cultures were much more likely to agree - culture can change the effect that social influence has on consumer behaviour
48
what is the impact of gender segregation on gender identity in childhood?
- by 3 years old, most children can state whether they are a boy or girl - children tend to spend little time with other-gender peers
49
what is the impact of NSI on gender identity in childhood?
provide gender-typical behaviour
50
what is the impact of ISI on gender identity in childhood?
peers are sources of information about gender-typical behaviour
51
what is the impact of gender identity in adolescence?
- people feel that they are like other members of their gender category - some adolescents beome aware if their expressed gender doesnt match their biological sex
52
what is the impact of felt pressure for gender conformity on gender roles?
an adolescent feels social pressure to conform to the norms of associated with a gender role
53
what is the impact of gender non-conformity to gender roles?
- felt pressure is a major cause of stress for people who do not conform to gender-role norms - negative outcomes for non-conforming adolescents include: teasing, bullying and peer rejection
54
what is the impact of culture on gender identity?
- cultrues differ in the extent to which gender is considered binary - several cultures use the term "third gender" for people who do not fit the strict classification of a woman or man
55
what is one piece of research that supports the social approach to gender?
- Geert Hofstede (2001), women in industrialised cultures have increasingly active roles in the workplace - leads to a breakdown of traditional stereotypes in society - suggests that gender roles are strongly influenced by cultural context
56
how does the social approach not explain gender non-conformity?
- social influences tend towards gender conformity - hard to explain why individuals become non-conforming - other approaches may be better explanantions of the nature of gender
57
what is a weakness of peer influence on gender identity?
- peer influence may affect gender-related attitudes but not gender identity - peers significantly influenced felt pressure for gender conformity, but not on gender typicality - social approach does not explain all aspects of gender

AP Approaches (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions