Social Approach Flashcards
Obedience
To carry out a direct order from an individual higher up in the hierarchy
Moral strain
Carrying out an order even though you know it is wrong
Social categorisation
Seeing oneself as part of a group
Social identification
Process of moving from seeing oneself as part of the ‘in’ group to identifying with the group more overtly. The individual is more likely to take on the norms and attitudes of the group members
Social comparison
The individual sees themself as part of the ‘in’ group so compare themselves with the ‘out’ group (performing negative bias) which boosts their self esteem
Conformity
The convergence of an individuals thoughts, feeling and behaviour towards the social norm
What year did Milgram’s study take place
1963
The aim of Milgram
To see whether an incident like the Holocaust could happen again
What is social approach
About aspects of human behaviour that involve the individuals relationship to others persons, groups and society, including cultural influences on behaviour
More info on questionnaires
More straightforward questions usually come first, followed by more indepth questions.
Questions gathering personal data best placed at end so they don’t take up the time of the respondent who might get bored quickly.
For ethical and practical reasons, questionnaires should not be very long, as you don’t want the respondent to give up half way through.
A pilot survey is carried out. This tests questions for clarity and allows the person conducting the survey to make sure that the required info will be gathered
What is a response set/ response bias
The tendency to stick to one response throughout and the way questions are asked can lead to a response bias. Questions should be put in an order to obtain a range of responses
What are closed ended questions
They are questions in which the response choices are limited, for example dichotomies (eg. yes/no answers). Likert scale, rating scale and identifying characteristics are also examples
Strengths of closed ended questions
Generate standard replies that can be easily compared to others and analysed
Easy and quick for respondents to answer
Disadvantages of closed ended questions
they can suggest ideas that the respondent may not otherwise have
misinterpretation of a question can go unnoticed, which would cause a bias result and mean it couldn’t be compared
What are open ended questions
Questions that allow the respondent to state their attitudes and opinions