Social Approach Flashcards
What are the key concepts of social approach ?
Conformity
Types of conformity
Social categorisation
What is conformity ?
A change in a persons behaviour due to pressure from others in a group
What is normative social influence ?
Conforming to the behaviour of others to fit in with a group norm
What is informational social influence?
Conforming to the behaviour of others because we believe it is correct
What key study is linked to conformity ?
Asch (line study)
What was the conformity rate of wrong answers on the 12 critical trials?
32%
What percentage of participants conformed at least once ?
75%
Strength of Acsh study
- used standardised procedures (reliability) due to being a lab experiment
Weakness of acsh study
- low ecological validity
- ethical issues
What are the 3 types of conformity?
Compliance
Identification
Internalisation
What is compliance ?
Changing your public behaviour to that of a group without changing your true beliefs
What is identification?
Changing your public behaviour and beliefs but only while in the presence of a group
What is internalisation ?
Changing your public behaviour and beliefs to those of a group and truly believing it
What study is linked to types of conformity?
Haney et al (Zimbardo)
What type of conformity did the prisoners and guards conform to ?
Identification
Strength of Haney study
Practical applications, can be linked to the real world e.g Abu Ghraib
Weakness of Haney study
- High levels of demand characteristics
- ethical issues
What is social categorisation ?
Putting people into a social group based upon their shared characteristics
Examples of social groups
Gender
Age
Ethnicity
Occupation
What is a stereotype?
A fixed over generalised a few other person
What is illusory correlation ?
Went to relatively unusual events occur simultaneously and we incorrectly believe they’re linked
What is confirmation bias ?
When we pay attention to information that confirms our beliefs and ignores what challenges it
What are positive effects of stereotyping?
- cognitive processing effort
- stereotype boost
What are negative effects of stereotyping?
- Spotlight anxiety
- stereotype threat
- self fulfilling prophecy
What study is linked to stereotypes ?
Chatard et al (maths & Arts)
What was the conclusion of chatard study ?
Students who believe in stereotypes more likely to show stereotype consistent recall of school marks
Strength of chatard study
Practical application, women are still less likely to go into stem subjects
Weakness of chatard study
Relies on self report methods of research
