Social Approach Flashcards
What are the key concepts of social approach ?
Conformity
Types of conformity
Social categorisation
What is conformity ?
A change in a persons behaviour due to pressure from others in a group
What is normative social influence ?
Conforming to the behaviour of others to fit in with a group norm
What is informational social influence?
Conforming to the behaviour of others because we believe it is correct
What key study is linked to conformity ?
Asch (line study)
What was the conformity rate of wrong answers on the 12 critical trials?
32%
What percentage of participants conformed at least once ?
75%
Strength of Acsh study
- used standardised procedures (reliability) due to being a lab experiment
Weakness of acsh study
- low ecological validity
- ethical issues
What are the 3 types of conformity?
Compliance
Identification
Internalisation
What is compliance ?
Changing your public behaviour to that of a group without changing your true beliefs
What is identification?
Changing your public behaviour and beliefs but only while in the presence of a group
What is internalisation ?
Changing your public behaviour and beliefs to those of a group and truly believing it
What study is linked to types of conformity?
Haney et al (Zimbardo)
What type of conformity did the prisoners and guards conform to ?
Identification