Soc-Psyc Chapt 3 Flashcards
What is social perception?
Social perception is the process of observing others, collecting information to form impressions and judgments (inferences), and using those judgments to guide attitudes and behaviors. Social perception also includes managing the information we reveal to others (Impression Management)
What is the cognitive confirmation effect?
The cognitive confirmation effect is when a perceiver selectively interprets, attributes, or recalls information about a person to fit their expectations about that person. This occurs even if there is no interaction between the perceiver and the person they’re observing.
How did Darley and Gross (1983) study the cognitive confirmation effect?
Participants watched videos of a fourth-grade girl and were given information suggesting she was from a high or low socioeconomic background. Half of the participants watched a second video of her academic performance. Participants then rated the child’s ability.
What were the results and implications of Darley and Gross (1983)?
Those who watched the performance video rated the girl’s ability higher if they believed she came from a high socioeconomic background. This showed that pre-existing biases can influence how we interpret information
What is a cognitive miser?
The idea of a “cognitive miser” reflects the fact that thinking requires effort, and we have a limited capacity for attention and complex thought at one time. This motivates us to save mental effort.
What are three goals/motives that influence social cognition?
○ The need to be accurate, especially when being wrong has negative consequences
○ The need to reach closure quickly, especially when under time pressure or when the stakes are low
○ The need to confirm what we already believe, especially when beliefs, values, or personal worth are threatened
What are the two systems of thinking in dual-process theory?
○ System 1: fast, automatic, uses heuristics, efficient, prone to bias
○ System 2: slow, controlled, effortful, limited capacity
What is a schema?
A schema is a knowledge structure that represents information about a concept. They are organized packets of information stored in memory that act like templates to integrate new information
Give some examples of schemas.
○ Self-schema: beliefs about ourselves
○ Person schema: beliefs about other people, their traits
○ Role schema: beliefs about expected behaviors in social situations or roles
○ Event schema/script: beliefs about the typical sequence of events in a situation
What is priming?
Priming is the activation of certain associations in memory, making a concept or schema more accessible due to a prior experience.
Describe the study by Bargh, Chen, and Burrows (1996)
Participants unscrambled words that primed them to think of rudeness, politeness, or a neutral condition. Then, they encountered an experimenter engaged in a long conversation. The dependent variables were whether the participant interrupted and how long it took them to interrupt
What were the results of Bargh, Chen, and Burrows (1996)
Participants primed with rude words were more likely and faster to interrupt the conversation.
What did Wenzel (2004) find about scripts in people with social anxiety?
Socially anxious participants generated scripts for social events that contained more negative emotions and cognitions than non-anxious participants. (effective tone)
What is a heuristic?
A heuristic is a mental shortcut used to make judgments or decisions. It’s not always biased, but it introduces the possibility of bias because it simplifies thinking
What is the availability heuristic?
The availability heuristic is the tendency to judge the likelihood of an event by how easily examples come to mind. (form of bias)
How did Schwarz et al. (1991) study the availability heuristic?
Participants were asked to describe either 6 or 12 examples of assertive or unassertive behaviors. Later, they rated their overall assertiveness