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SMAD 101 > SMAD 101: EXAM 2 > Flashcards

SMAD 101: EXAM 2 Flashcards

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1
Q

John Peter Zenger

A

Colonial Press - Drunk Printer who was sued

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2
Q

Lucrative Printing Contracts

A

Party Press - Led to the chilling effect

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3
Q

Benjamin Day

A

“The Sun” - shifted externalities to advertisers

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4
Q

James Gordon Bennett

A

First to conduct newspaper interview - interviewed president - Also used drawings for the first time

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5
Q

Louis Daguerre

A

Invented tin process allowed for multiple copies of pictures

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6
Q

William Randolph Hearst’s 3 D’s

A

Death, Disaster, Dishonor

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7
Q

Nellie Bly

A

Jazz Journalism - Installment Writing: CLIFF-HANGER

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8
Q

News Hole

A

advertising set in first THEN news around it

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9
Q

Hard vs Soft News

A

Hard - Hard Hitting: News Values / Soft - Human interests

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10
Q

Audit Bureau of Circulation

A

They calculate your # of readers to acquire the amount of money you pay to host a syndicate

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11
Q

Embedded Journalism

A

sources and journalists have closer relations and stores are affected

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12
Q

What were the first paperbacks?

A

Dime Novels

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13
Q

“Father of Schoolbooks”

A

McGuffey Readers

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14
Q

Cross-Media Tie Ins

A

If it’s a movie, they make the book with actors

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15
Q

Trade Books

A

general consumers

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16
Q

Textbooks - The money charged is typically sticking with the _________.

A

Publisher

17
Q

Perfect Binding

A

Glue utilized in paperback books

18
Q

What category of books do people spend the most money on?

A

Trade

19
Q

What’s the 5/95 Rule?

A

95% of books won’t make profit or break even

20
Q

John Kennedy Toole

A

Turned down by every major publisher and eventually committed suicide -> Led to publishing of “confederacy of dunces”

21
Q

New & Upcoming book medium

A

Graphic Novel

22
Q

Editorial Advisory Board

A

Reviews comic books before sold makes sure of MORAL lesson

23
Q

Comic Magazine Association of America

A

Concept of decency

24
Q

Alliteracy

A

person DECIDES they don’t want to read

25
Q

Trade Magazines

A

specific to a group

26
Q

Select-Binding

A

You regionally put magazine Ads in

27
Q

Food and Drug Act

A

established FDA / Your label is truthful

28
Q

Established SEC

A

Fair Trade Practices

29
Q

Established FTC

A

Federal Trade Commission - Truth & Advertising

SMAD 101 (6 decks)

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