SMAD 101: EXAM 2 Flashcards
John Peter Zenger
Colonial Press - Drunk Printer who was sued
Lucrative Printing Contracts
Party Press - Led to the chilling effect
Benjamin Day
“The Sun” - shifted externalities to advertisers
James Gordon Bennett
First to conduct newspaper interview - interviewed president - Also used drawings for the first time
Louis Daguerre
Invented tin process allowed for multiple copies of pictures
William Randolph Hearst’s 3 D’s
Death, Disaster, Dishonor
Nellie Bly
Jazz Journalism - Installment Writing: CLIFF-HANGER
News Hole
advertising set in first THEN news around it
Hard vs Soft News
Hard - Hard Hitting: News Values / Soft - Human interests
Audit Bureau of Circulation
They calculate your # of readers to acquire the amount of money you pay to host a syndicate
Embedded Journalism
sources and journalists have closer relations and stores are affected
What were the first paperbacks?
Dime Novels
“Father of Schoolbooks”
McGuffey Readers
Cross-Media Tie Ins
If it’s a movie, they make the book with actors
Trade Books
general consumers
Textbooks - The money charged is typically sticking with the _________.
Publisher
Perfect Binding
Glue utilized in paperback books
What category of books do people spend the most money on?
Trade
What’s the 5/95 Rule?
95% of books won’t make profit or break even
John Kennedy Toole
Turned down by every major publisher and eventually committed suicide -> Led to publishing of “confederacy of dunces”
New & Upcoming book medium
Graphic Novel
Editorial Advisory Board
Reviews comic books before sold makes sure of MORAL lesson
Comic Magazine Association of America
Concept of decency
Alliteracy
person DECIDES they don’t want to read
Trade Magazines
specific to a group
Select-Binding
You regionally put magazine Ads in
Food and Drug Act
established FDA / Your label is truthful
Established SEC
Fair Trade Practices
Established FTC
Federal Trade Commission - Truth & Advertising
