SLT - influence of media Flashcards
what do media forms influence?
the acquisiton, shaping and maintenance of gender roles
what are males portrayed as?
higher status role than females
what are children who watch more TV programmes?
they have stronger perceptions of gender roles
Hutson and White find?
in US TV programmes, males outnumbered females and were seen as having more dominant roles
What did Bee find?(books)
books including picture books were gender stereotypes and TV commercials are fast and sharp for boys where as girls they are slow and quiet
WHat did Gunter find?
children categorised as heavy viewers had stronger stereotypes
What did Kivran find?(twitter)
examined relationship between language on social media analysing 78000 tweets - woman were more emotive than males