Slide 4- Social Movements - Flashcards
What is collective action
Action that takes place in groups and diverges from the social norms of the situation
What are the two types of collective action
- Crowd Collective Action - face to face with another member of group
- Mass collective action - When people aren’t physically together
What are the three theories of crowd behaviour
- Convergence Theory
- Contagion Theory
- Emergent Norm Theory
What is the Convergence Theory
The collective action happens when people with similar ideas and tendencies gather in the same place
What is the contagion theory from crowd behaviour
It is the collective actions arises because of peoples tendency to conform to the behaviour of others with whom they are in close contact
What is the emergent Norm theory from of crowd behaviour
emphasizes the influence of keynoters in promoting new behavioural norm; they establish a behavioural pattern that emerges as the norm for the group
What is the value added theory
social movements increase in value in a series of progressive stages to achieve a successful outcome
What are the progressive stages in ‘value added theory’
- A persistent social strain
- agreement on definition of problem
- Individuals must be able to act on their grievance
- Must be a ‘spark’ which ignites the controversy
- People gather in organized way
- Failure of social control by established power holders
What is a social movement
It is an organized effort by a substantial number of people to change or resist change in some major aspects of society
What type of people are most commonly found in social movements
Comprised of non-elite members of society - tend to have little or no control over major economic, symbolic, political, military resources
What is the point/goal of a social movement
It aims to spread a counter-ideology to change attitudes, everyday practices, public opinions, policies, procedures of governments and business
- accomplished through deconstruction
What are the four types of social movements
Alternative social movement
Redemptive social movement
Reformative social movement
Revolutionary Social Movement
Alternative social movement is one of the four social movements. What is it
It aims for limited societal change; target narrow group of people
Ex. Planned parenthood, Alcohol anonymous, mothers against drunk driving[MAAD]
Redemptive Social Movement is one of the four social movements. What is it?
It aims for more radical change; target specific groups
Women suffrage movement.
Reformative social Movement is one of the four social movements. What is it/
Aim for limited social change but across entire society
switch from standard incandescent light bulbs to energy-saving compact florescent bulbs in all American households.
Recycling