SIT (cialdini et al 1976)

Question 1

aim (cialdini et al 1976)

Answer 1

to investigate the tendancy to “bask in the glory” by associating with successful groups

Question 2

participants (cialdini et al 1976)

Answer 2

7 large universities; into to psychology students

Question 3

method (cialdini et al 1976)

Answer 3

during the 1973 football season
- Watched students wear uni branded apparel after football games
- Interviewed after football games looking for ‘us’ ‘they’ terminology

Question 4

results (cialdini et al 1976)

Answer 4

students were more likely to use ‘we’ and wear school branded apparel after a win

Question 5

conclusion (cialdini et al 1976)

Answer 5

that individuals are more likely to associate with successful groups to enhance their social identity