SINEK - GOLDEN CIRCLE TED TALK

Question 1

THE GOLDEN CIRCLE

Answer 1

1. WHAT = is your organization doing ?
2. HOW = value proposition, USP
3. WHY = purpose, core, belief, why does organization exist?

Think, act, communicate from the inside out
=> WHY first, then HOW, then WHAT

Question 2

LAW OF DIFFUSION OF INNOVATION

Answer 2

• 2,5% innovators -> buy because they believe in why you do…
• 13,5% early adopter
• 34% early majority -> will not try something until somebody tried it first
  => tipping point of 15-18% market penetration needed for mass-market success