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VALUE-BASED MARKETING

This class was created by Brainscape user Alex Schmitt. Visit their profile to learn more about the creator.

By: Alex Schmitt
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Decks in this class (20)

ANDERSON - CUSTOMER VALUE PROPOSITIONS
Points of parity points of differ...,
Value proposition,
Types of value proposition
4  cards
THOMAS, MENON - INTERNAL REFERENCE PRICE & PRICE EXPECTATIONS
Internal reference price,
Articulated price expectation,
Key findings
3  cards
HINTERHUBER - VIOLATIONS OF RATIONAL CHOICE IN PRICING
Customer perspective,
Firm perspective
2  cards
HAMILTON - PARTIONING PRICES
Hypotheses,
Managerial implications
2  cards
SIMON & KUCHER LECTURE
Profit growth,
Advantages of price improvement,
Pricing methods to understand cus...
6  cards
HOMBURG - HOW TO ORGANIZE PRICING
Vertical delegation of pricing au...,
Horizontal dispersion,
Margin based incentives
5  cards
TÖYTÄRI - BARRIERS TO VALUE BASED PRICING
Customer perceived value,
Barriers to value based pricing,
Barriers to value based pricing
4  cards
RIZZI - MACHINE LEARNING TO IMPROVE PRICING PERFORMANCE
Pricing method approach
1  cards
HINTERHUBER - RETHINKING PRICING STRATEGY
Components of pricing,
Pricing methods,
Pricing grid
3  cards
LESZINSKI, MARN - SETTING VALUE NOT PRICE
Customer value,
Value map,
Value management
6  cards
HOMBURG - RELATIONSHIP BETWEEN SATISFACTION AND WILLINGNESS TO PAY
Hypothesis 1,
Hypothesis 2,
Hypothesis 2alt
5  cards
HOHENBERG - INNOVATION SELLING IN DIFFERENT CULTURES
Self determination theory,
Culture characteristics hofstede,
Framework hypotheses
7  cards
GRANT - AMBIVERT ADVANTAGE
Extraverted salesperson,
Ambivert salesperson,
Relation between sales performanc...
3  cards
BERTINI, GOURVILLE - PRICING TO CREATE SHARED VALUE
5 steps of creating shared value
1  cards
HOMBURG - CUSTOMER NEED KNOWLEDGE
Cnk,
Framework hypotheses,
Approaches to interpersonal perce...
3  cards
SIMKIN - B2B SECTORISATION
Process of market segmentation
1  cards
LUTZ, NEWLANDS - CONSUMER SEGMENTATION SHARING ECONOMY/AIRBNB CASE
Studies on consumer segmentation ...,
Key findings
2  cards
NAM,YOSHI - HARVESTING BRAND INFOS FROM SOCIAL TAGS
Reasons for social tags,
Insights from social tags,
Motivations for creating social tags
6  cards
SINEK - GOLDEN CIRCLE TED TALK
The golden circle,
Law of diffusion of innovation
2  cards
PAYNE, FROW - DEVELOPING SUPERIOR VP - CASE STUDY B2B/B2C
Bt value system core stakeholder ...,
Bt key proposition areas,
Bt key integration activities
5  cards

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VALUE-BASED MARKETING

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