simple random Flashcards
1
Q
define
A
taking list of population and selecting members at ranomd (e.g assiging number and using number generator)
2
Q
advantages
A
Each member has equal chance - far more representative than quota or opportunity sampling
3
Q
disadvantages
A
- Need sampling frame - can be hard to get
- Coincides means could still not be very representative - e.g chance all male are picked e.t.c
- Need a way of choosing randomly - random generators not great for large lists