simple random Flashcards

1
Q

define

A

taking list of population and selecting members at ranomd (e.g assiging number and using number generator)

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2
Q

advantages

A

Each member has equal chance - far more representative than quota or opportunity sampling

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3
Q

disadvantages

A
  • Need sampling frame - can be hard to get
  • Coincides means could still not be very representative - e.g chance all male are picked e.t.c
  • Need a way of choosing randomly - random generators not great for large lists
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