Quota Sampling A+D Flashcards
what is the first advantage of quota sampling?
allows a small sample to still be representative of a population
what is the second advantage of quota sampling?
no sampling frame required
what is the third advantage of quota sampling?
quick, easy and inexpensive
what is the fourth advantage of quota sampling?
allows for easy comparison between different groups within a population
what is the first disadvantage of quota sampling?
non-random sampling can introduce bias
what is the second disadvantage of quota sampling?
population must be divided into groups, which can be costly or inaccurate
what is the third disadvantage of quota sampling?
increasing scope of study increases number of groups, which adds time and expense
what is the fourth disadvantage of quota sampling?
non-responses are not recorded as such