Signs Address Somebody

Question 1

Apellation?

Answer 1

It’s simple the “Hey, you!” that calls you into the ad.

Question 2

Totemism?

Answer 2

Subject as a signified ( it’s group identity with the product)

Question 3

Divisions?

Answer 3

divisions of subject unified by product. The subject is split in different roles/activities in life, but the product shown as the unifying force.