Neuromarketing Flashcards
EEG?
Electroencephalography
What EEG does?
It’s a passive technology using sensors to capture minute electrical signals that brainwave activity produces.
FMRI?
Functional Magnetic Resonance Imaging
What FMRI does?
Measures the increase in oxygen levels in the flow of blood within the brain. (MIOLBWB)
Why everyone will use Neuromarketing?
Because 99% sensory information is processed unconsciously and nothing matters more than survival which its controlled by the reptilian brain.
Principals of Culture Code?
- You can’t believe what people say
- Emotion is required to imprint the Code
- Interested on Structure not in the content of the story
- Time window frame of imprint by 7 years old
Culture Code?
Unconscious meaning we apply to any given thing
What is Biometrics?
Physiological responses of the body. ( Heart and reparation rates, eye movements, blinking, galvanic skin responses, facial muscle movement, and body movements.
Neurotransmitters?
Brain’s chemical messengers.
Reptilian Brain?
This structure includes the brain stem and part of the limbic system.
- It’s preverbal and seeks pain avoidance over thrills.
- It’s able to process visual stimuli without the use of the visual cortex.
Basic emotions that guide us to approach or avoid stimulus ?
Disgust, Anger, Anticipation , Joy, Trust, Surprise, Fear, Sadness
Three steps to undiscovered The Culture Code?
- Cortex = People feel that they are contributing with something. Rational Thinking
- Limbic System = Emotional tension it’s created. Contradictory. Less rational.
- Reptilian (survival, reproduction) = Access to the unconscious. True.
Three Techniques for Neuromarketing?
- FMRI
- EEG
- Biometrics
Why choose Neuromarketing over traditional marketing research?
Because traditional marketing research just gets people’s conscious and people buy unconsciously, which is what neuromarketing focus on (unconscuious)
Techniques of Neuromarketing’s requirements?
- EEG =
Large sample sizes, not as large as standard focus group research
Accuracy
